Make sure that you are mindful of how often you are serving video ads to users on Facebook and other social platforms. Now more than ever, you don’t want to bombard people with ads. We’ve recommended our dealers start their frequency at once per day and adjust based on performance in the first week or two.
We don’t recommend starting with a more aggressive frequency of two or more times a day from the start; the last thing you want to do is create a negative experience for potential new customers before you get the chance to start a real conversation.
Once you have at least a week of data you can confirm that your video campaign is:
1. Pacing budget as expected
2. Engaging users with relevant content
3. Serving ads to the right shoppers and driving them to your website