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Missing the Mark: Monitoring Performance Over Vanity

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Google Analytics is as powerful as it is misunderstood. Knowing what to use to evaluate success can be difficult if you’re relying on the vanity metrics Google Analytics provides. Is bounce rate as important as goal completions? Does Time On Site matter more or less than visitor retention stats? In this webinar recording, Agency Strategy Manager Sean Chappell, explains how to identify the interactions and touch points that represent real performance and success.

If you want to get more actionable insights from your Google Analytics then this webinar is for you!

lizfarquhar

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