Home Blog Optimize Your Digital Strategy for Seasonality

BLOG

Optimize Your Digital Strategy for Seasonality

Posted in and and and

We all know there are times of the year when car sales are high and low. The key to maximizing sales in each of these periods is optimizing your digital strategy for those peaks and valleys. In this webinar, Kristi Hector talks about the known slow times, the best times for car sales, and how to optimize your marketing strategy to maximize sales when it’s slow. She’ll also walk you through a sample Labor Day campaign and discuss why it’s important to know when these trends are coming so you can proactively shift budgets and plan accordingly.

If you want to improve your digital strategy to beat your competitors in slow and high sales seasons then this webinar is a great place to start.

Key takeaways from the webinar:
  1. Decide on a budget 2-3 months before a peak holiday or season
  2. Establish the body style vehicles that will need to be pushed (SUV, Convertible, Mini Van, etc.)
  3. Align marketing dollars with inventory levels – and align inventory with seasonality
  4. Highlight your most attractive offers
  5. Develop a plan for fixed operation offers that align with the current and upcoming seasons
  6. Take advantage of slow month’s CPCs — hit researchers hard at the beginning of the buying cycle
  7. Develop and maintain a marketing calendar

lizfarquhar

Leave a comment!

Don't Miss our Next Article!

  • This field is for validation purposes and should be left unchanged.

Don't Miss our Next Article!

  • This field is for validation purposes and should be left unchanged.

Convert calls and visitors into buyers