2021 in the Rear View

December 21, 2021
2021 in the Rear View

As we get ready to close out 2021, we’ve taken a look back at how far we’ve come in 12 short months. 

Check out the PureCars highlights of this year and get ready for an even more exciting 2022! 

 

PureCars’ Dealer Advisory Council

To kick off the new year, we launched the official PureCars’ Dealer Advisory Council. Our advisory council consists of dealers from across the US, of varying size and brand, who provide ongoing feedback and insight to our product strategy team. In return, council members are given early access to new tools and testing. This continuous feedback loop ensures we’re providing the best solutions available on the market and incorporating the ever-changing needs and demands of the industry.   

Interested in joining our advisory council? Contact us today to learn more. 

 

NADA goes virtual in 2021

This past year we participated in the first ever (and hopefully last!) virtual NADA. Like you, we are eager to get back to in-person events and look forward to welcoming you to our booth #2163W in Las Vegas, March 10 -13. We’ll have incredible offers and special gifts for our valued clients and partners.

 

Meeting the needs of the changing market

Almost a year into dealing with COVID-19 hardships and restrictions, our industry was hit hard with inventory shortages from lack of chips and supply chain disruptions. PureCars quickly pivoted our strategies to help dealers maintain profitability and acquire used vehicles – in a more cost effective and efficient way – with the introduction of the UFO (Used Fixed Ops) strategy. PureCars’ implemented strategic advertising to help dealers skip the auction fees, allowing them to acquire more inventory and keep the front of the house profitable, while also filling their service drive.

 

Kia Canada Chooses PureCars

PureCars became a certified digital advertising partner for Kia Canada, building on our success with Kia in the US. This new partnership is our 17th OEM certification and our first in Canada.  To learn more about the programs available to Kia dealers in Canada, visit our website: https://www.purecars.com/oem-programs/kiaca/

 

PureCars launches Pro Dealer

PureCars introduces a disruptive new approach to automotive martech that delivers more profit margin and lower waste on every translation – Pro Dealer. 

Our Pro Dealer platform provides search, display/retargeting, social, and video for new and pre-owned vehicles. It also offers search for fixed ops (FO) and free lead-gen tools for dealers. The new Pro Dealer platform centers around a uniquely customizable reporting and insights component, PURE™ Insights, an industry-leading measurement resource which includes benchmarking, business intelligence, market analytics, opportunities, performance and more.  

Pro Dealer provides dealers with the variety of value-driven tools they need for one low, flat fee. Ready to learn more about Pro Dealer? Contact us today! 

 

Helping The Industry Thrive

PureCars’ founder and CEO, Jeremy Anspach, released a new book “Blind Spots: A Guide To Eliminating Today’s Automotive Digital Media Waste”, which takes readers  through a deep dive into the blind spots of digital media waste. 

The rise of digital marketing has forever changed how dealers interact with consumers – and understanding how to use these new cyber-selling tactics is critical for dealers who want to combat shrinking margins and new industry disruptors.” 

Blind Spots is available through Amazon, or contact us to request your copy! 

 

PureCars Acquires truPayments

This summer we completed our acquisition of truPayments, LLC, a financial technology company. With solutions that include shop-by-payment and trade-in tools, truPayments empowers shoppers with personalized, relevant payment information to create more frictionless online buying experiences. Lender data integrations ensure every quoted payment is accurate, whether the customer purchases online or in store. truPayments generates more qualified leads for dealerships.

If you haven’t had the opportunity to see truPayments in action yet, book your demo today! 

 

Advertising for Less

An exciting new addition was made available to PureCars TV – we expanded our offering to include directly serving OTT/CTV ads on Amazon’s Demand-side platform (DSP). This enhancement provides our dealer partners with first access to Amazon OTT/CTV inventory for their 120 million FireTV devices, resulting in 30% lower cost for impressions and 25% lower cost per completed view. In addition to lower costs, Amazon DSP provides expanded reach based on life events, Amazon Garage settings, and purchase intent, down to the zip/postal code level.

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