PureCars Spotlight: Get to Know Vikki Lynch

May 22, 2020
PureCars Spotlight: Get to Know Vikki Lynch -

A couple of weeks ago we kicked off the Employee Spotlight where we get to recognize some of our team players here at PureCars and get to know them a little bit better outside of work.

This week we are interviewing Vikki Lynch, a Senior Product Manager by day and a wildlife photographer by night. Read on to learn some nifty facts and how else she spends her time outside of work!

Name: Vikki Lynch

What’s your role at PureCars? Senior Product Manager

How long have you worked at PureCars? I worked for Showroom Logic for 5 years prior to their acquisition by PureCars. I’ve been a proud PureCars Team member for 3 years since then!

Aside from work, what are you doing to keep yourself occupied while stuck at home right now? I’m planning to section hike the Florida Trail, so I’m taking as much time as I can to get all my planning & preparation done!

Notebooks, whiteboard, post-its, or digital? Trello is my favorite web app for to-do lists & I love my Rocketbook for notes. But for everything else in life, I LOVE good ole’ fashioned pen & paper. There’s nothing quite like the feeling of buying new stationery.

Where can we (usually) find you when you’re not working? In the wilderness with my family! We love hiking and I consider myself a pretty skilled camera phone photographer.

What would you tell someone just getting into the automotive and/or advertising industry? Keep an open mind. If there’s anything that working in the automotive marketing tech space has taught me, it’s that the most successful teams will be agile, pivot often, and embrace change when it comes to new tools that will help them better serve their customer.

What’s the best ad (digital, tv commercial, etc.) you have ever seen? I’m a huge fan of “The Office” so my all time favorite ad has got to be the “#NationalChiliDay” ad for Bush’s Beans by Brian Baumgartner.

How has PureCars helped you further your career? I’ve been fortunate enough to work with and learn from a wonderful team of Product Managers, Business Analysts, Engineers, and so many others. Working for PureCars has taught me to view Product Development Teams as a problem-solving vehicle where customer feedback is the fuel. On a macro level, PureCars challenges me to find creative ways to solve problems. On a micro level, my team challenges me to move quickly, efficiently, and ALWAYS with data in mind.

In another life, what would you be doing for a living? I’d like to think I’d be a farmer or somehow, otherwise, be living off the land.

List 5 Things on your desk right now:

  1. A cup of coffee
  2. A pencil
  3. A notebook
  4. My cell phone
  5. Mail

Given a chance, who would you like to be for a day, and why? Clyde Butcher; he’s an American wilderness photographer whose work I admire. His primary subject is Florida landscapes and if you’ve ever seen my Instagram you’d understand why that is so intriguing to me. I’d love to spend a day in his shoes, which would probably be muddy, taking pictures out in the Florida Swamps.

If you were a character from The Office or Friends who would you be? Dwight, from “The Office… Although, my husband would probably tell you I’m Monica from “Friends”.

PureCars Spotlight: Get to Know Vikki Lynch -

And finally, what would you like to ask out next employee spotlight? If you could pass one nugget of wisdom down to future generations, what would it be?

Check back in a couple of weeks to see highlights from one of out other all-stars!


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