Automotive Marketing: Things to Consider with On-Site SEO
To attract showroom and service traffic to your dealership from organic channels at minimal cost, you need to have a solid On-site SEO strategy. Between your Google My Business listing and website content, your dealership needs to show up for both brand discovery and intent-driven search queries.
In this webinar, Senior Strategic Sales Executive Jihsaan Johnson talks through key considerations for an effective SEO content strategy. You'll walk away with practical tips and insights that you can take back to your marketing team and vendors to make sure that your digital marketing is working as hard for your business as you are.
Understanding & Maximizing the Value of OEM Programs
Certified Digital Programs are a valuable resource for dealers. By taking full advantage of available OEM Programs, you can maximize ROI from digital campaigns, and reinvest those funds into your business. Our rockstar Business Development Manager, Camille Woodward, will lead this session and explain the top five things you need to know to get the most value out of OEM Certified Digital Programs.
Why Your Digital Marketing Isn't Selling Cars for Your Dealership
There are a lot of misconceptions about digital marketing for dealerships. Some dealers think it's magic, others think it's a scam; yet all set higher sales expectations for digital marketing than previously existed for traditional. When sales are down, digital is usually targeted as the source of the problem; and more often than not, the real problem goes unresolved.
In this webinar, industry veteran, John Isaac, corrects common misconceptions about what digital marketing can and can't do for dealerships. He also offers some practical tips you can use to boost marketing performance, and find the real culprit the next time sales are slow.
Harnessing the Power of Micro-Moments in the Car Buying Journey
Micro-moments are anything but small when it comes to their influence on the customer journey. To get shoppers into your store to buy a car - and to keep them as a life-long customer - you have to consistently win their attention in those moments. The key is knowing how to reach the right shoppers and when.
In this webinar, our rockstar Strategy Manager, Alisha Merchant, is going to explain why micro-moments matter for influencing car buyers. She will also give you examples of micro-moments in action for each automotive tier.
Best Practices for Analyzing & Understanding Dealership Performance
One of the biggest challenges for a lot of automotive marketers and agencies is effectively analyzing data to understand factors impacting sales performance. This is an especially tricky problem, because if you aren't able to accurately pinpoint the source, then it's nearly impossible to efficiently solve and optimize performance.
In this webinar, Strategy Manager Kevin Payne will walk through the best practices for troubleshooting performance issues, and the tools that you can use to efficiently optimize sales and marketing performance.
CPO Sales: Stop Leaving Money on the Table with Generation Z
With over 39 million used vehicles sold every year it's important to maximize your profits from those sales. You also want to make sure you are capturing sales from younger generations who are opting for older models with higher trim levels and certified packages instead of more expensive new base models.
In this webinar, Senior Strategy Manager Sean Chappell will explore market trends and analyze the biggest potential profit center for dealership CPO Sales: Generation Z.
Using a Marketing Event Calendar to Drive Sales
Failure to plan is planning to fail. There are always holidays and sales events that we can count on happening to help boost sales for car dealerships, having a calendar to help plan ahead will avoid a last minute scramble and give you time to influence that 90-day buying cycle.
Tune in for this webinar as Senior Strategy Manager, Kristi Hector, explains the value of having a marketing event calendar, how to create one for your dealership and how you can use that as a tool to sell more cars.
Local SEO vs. Content SEO: Understanding the Difference
Digitally savvy shoppers are doing more local searches, especially on mobile devices, and expect to quickly find what they need. To address that need, search engines are providing more information on search results pages, which means that shoppers don't even have to click through to your website. All of that involves proper Local SEO and search engine alignment to be successful.
In this webinar, we explain the differences between Local and Content SEO and how to maximize the number of times your dealership is showcased in organic search results.
Making ZipDriven the MVP of Your Conquesting Strategy
Do you have a data-driven digital marketing plan for each model in your lot - and is your sales team aware of what your focus is? In this webinar Senior Digital Strategist, Justin Dabiri explains how successful dealers are using ZipDriven to conquest competitors and make smarter, data-driven decisions on everything from inventory to digital marketing.
The Power of Digital Marketing for Fixed Ops
As with most things these days, when people need service or repair work done on their vehicles, they turn to the internet. And because of that, digital marketing is critical for boosting service visits. In fact, well-optimized digital campaigns can increase leads and revenue for fixed ops by up to 50%. In this webinar, Strategy Manager Kevin Payne shares tips and tricks for creating successful digital fixed ops campaigns.
Why Every Dealership Needs a YouTube Channel
We know that YouTube is a valuable and influential platform for engaging with car shoppers online. In this webinar, Strategy Manager Duane Clifford shares the reasons why having your own YouTube channel is important for driving more customers to your showroom. He also gives expert tips on how to successfully launch a new YouTube channel.
Optimizing Your Digital Strategy for Seasonality
In this webinar, Kristi Hector talks about automotive seasonality and how to optimize your marketing strategy for slow and high seasons. She’ll also walk you through a sample Labor Day campaign and discuss why it’s important to know when these trends are coming so you can proactively shift budgets and plan accordingly.
How Successful Dealerships Use Display Advertising
There is a lot of value in investing in display ads, especially when it comes to expanding your reach and retargeting visitors who don’t convert online. It’s also a low-cost way to boost engagement with low funnel prospects. After working with thousands of dealers over the past decade, we know that display has a lot to offer automotive marketers. In this webinar we discuss best practices and tips on how to maximize the impact of display campaigns.
Winning with Fixed Ops: Optimizing Your Digital Service Approach
This webinar will cover how to use digital marketing tools to better target customers, and help you gain an understanding of what they want from their service experience. We'll identify potential hurdles for your service center and discuss how the right digital content can help you optimize service campaigns.
Key Performance Metrics to Monitor for Search Campaigns
In this webinar, attendees will get a general overview of how search metrics are all interconnected, before we hone in on the top five connection points. From there we will dive into what we do behind the scenes to ensure performance is maintained on a granular level.
Missing the Mark: Monitoring Performance Over Vanity
Google Analytics is as powerful as it is misunderstood. Knowing what to use to evaluate success can be difficult if you're relying on the vanity metrics Google Analytics provides. Is bounce rate as important as goal completions? Does time on site matter compared to visitor retention stats? Join us to learn how to identify the touch points that lead to understanding true performance and success.
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