“The biggest issue facing dealerships today isn’t inventory turn or overhead costs, it’s the perception of our service departments – the idea that car owners believe non-dealership service options are a better deal than what the average dealership can offer. National service chains and independent repair shops are eating our lunch and most of us aren’t doing a damn thing about it.” – Jack Simmons, Cars.com
With 77% of consumers using independent shops, and only 2% of franchise dealers bidding on service search terms, digital is a challenging area for fixed operations. Between search, social, video and display, it’s hard to know where to get started and how to get the best bang for your buck. Lucky for you, we can help! We’ve helped thousands of dealers and automotive groups develop and optimize successful digital campaigns for fixed ops. And it just so happens that our latest webinar covers all the bases on using digital to expand your service reach and drive more customers to your dealership.
In this webinar recording, Strategy Manager Giancarlo Gasparin identifies hurdles to getting customers into service bays and offers actionable tips for optimizing digital campaigns for service and repairs. If you’re tired of independent repair shops “eating your lunch” and getting all of your local service business then this webinar is just what you need!