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Win the Customer with PureCars

Drive more customers to your website and showroom with highly relevant ads that reach the right shoppers, at the right time, with the right message, across digital channels. Our best-in-class technology solutions are GM IMR Approved AND 100% GM Co-op eligible.

GM Dealer
Digital Solution Program
GM Dealer Digital Solution.

Dominate Your Market with GM IMR Approved Technology Solutions

Take your digital strategy to the next level with proven solutions that drive results for GM dealers across the country. All 100% GM Co-op eligible and all rigorously vetted and approved by GM.


Target and Engage More Shoppers with SmartAdvertising

PureCars - SmartAdvertising

Our multi-channel digital advertising solutions help GM dealers reach the right shoppers at the right time with the right offer. We sync campaigns with your inventory feed and market data to eliminate wasted spend and maximize ROI on your digital efforts.

  • Maximize Your ROI
    Maximize your ROI on our fully unified, multi-channel platform across Google, Bing, Facebook, Instagram, Video and more
  • Grow Your Market Share
    Grow your market share by reaching the right in-market audiences with advanced ad technology purpose-built for automotive
  • Fill your service bays
    Fill your service bays with our highly targeted, aggressive offers for Fixed Ops
  • Always GM compliant
    Always GM compliant search, display, retargeting, social and video campaigns for new and pre-owned inventory

Grow Market Share with Intelligent, Multi-Channel Marketing Automation

Capture shoppers at the peak of intent with comprehensive, GM-compliant digital advertising solutions. Our fully integrated platform enables us to deliver consistent messaging across digital channels and high value ad networks.


Paid Search

On Google & Bing

Diversify spend across networks to reach shoppers unique to each. Enhance your ads with call, location extensions, offers and more.


Programmatic Display

On the PureCars Display Exchange

Bring them to your showroom with your best offers--Brand, incentive and VIN level ads. Reach shoppers wherever they are, with the right ad, every time.


Dynamic Retargeting

On the PureCars Display Exchange

Bring them back with dynamic, GM compliant, VIN level ads for vehicles they’ve already viewed on your SRPs and VDPs.



On Facebook & Instagram

Reach and re-engage low funnel shoppers, more than 2x as accurately, with more data and exclusive audiences. Move your inventory faster.



On the PureCars Video Exchange

Prospect and retarget with GM compliant video ads. Build brand awareness and promote GM incentives with video ads designed to engage.


Fixed Ops

Across Networks & Waze

Increase RO volume with aggressive offers and advertising solutions most effective for your parts and service campaigns, including Waze.

GM Dealer Digital Solution Program - PureCars SEAT - Search Engine Alignment Technology.

Drive More Traffic to Your Virtual Showroom with PureCars SEAT

PureCars SEAT (Search Engine Alignment Technology) amplifies your existing SEO and SEM strategies to maximize your visibility on SERPs. Our approach optimizes 7 different areas of your organic search results to help you dominate your market and conquest your competition with top ranked SERP listings.

  • Optimize your dealership presence in major search engines and directories
  • Dominate local search results in your PMA
  • Increase calls, leads, service appts, website traffic and showroom visits
  • See Results Fast for a small investment

Stop Guessing... Know How To Dominate Your Market with ZipDriven

ZipDriven is a market-leading app with in-depth market and inventory data to help GM dealers target the right online shoppers, win the sale, and increase market share.

  • See where you’re winning, where you aren’t, and what to market to get you to the top
  • Identify your biggest competitors with real market data intelligently filtered through actionable reports
  • Conquest your competition with a digital battle plan based on data--not hunches
  • Access Make, Model and Market insights for your New and Used Inventory

We’ve Got You Covered With “All About You” Dealer Support

While most providers invest heavily in their sales team, we’ve taken a different approach--one that puts YOU at the center of an experienced team of digital and automotive experts.

  • Strategic Sales Executives expertly architect your unique battle plan
  • Digital Media Strategists come to you (in market) at least once per month to make sure your KPIs are on track
  • Performance Managers continuously monitor and fine tune your campaigns to maximize ROI

Feel Confident With an Experienced, Trusted & Award-Winning Partner

We’ve been vetted and selected by not only GM, but also by Google, Bing and other top automotive Brands.

  • GM IMR Approved Turnkey Provider for automotive specific digital advertising solutions
  • Google Premier Partner means we have access to the latest training, network updates, betas and promotions
  • Bing Elite SMB Partner keeps us one step ahead on Bing for budget optimization and incentives
  • Waze Preferred Partner ensures seamless integration with the world's largest community-based traffic and navigation app
PureCars Partners and Awards. GM Dealer Digital Solution Provider.

Program Benefits

  • 100% GM Co-op reimbursement and match funds for eligible products, services and fees
  • High performance digital ad packages and products rigorously vetted by GM
  • Integration with GM incentives and marketing initiatives
  • Automatic billing through the program on your monthly parts statement

Contact Us to Get Started

Contact us for a demo, to learn more about the new GM Dealer Digital Solution Program or to enroll.

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