Win the Customer with PureCars’ Digital Solutions

GM dealers: Don’t leave money on the table. Our best-in-class, OEM-compliant digital solutions, and in-market service and support, are all 100% co-op eligible and GM iMR Turnkey approved.

Showroom Logic and GM iMR Turnkey Approved logos.
2018 Chevy Silverado

Build a Better Digital Battle Plan with PureCars

And get 100% Co-op Reimbursement from a best-in-class GM iMR Turnkey Approved Provider


Put Your Digital Battle Plan to Work with SmartAdvertising

With our technology and the GM Program's immediate access to available Co-Op funds, we'll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.

  • Maximize your spend on our fully unified, multi-channel platform across Google, Bing, Facebook, Instagram, Display, Video and more
  • Grow your market share by reaching the right in-market audiences with advanced ad technology purpose-built for automotive
  • Fill your service bays with our highly targeted, aggressive offers for Fixed Ops
  • Enjoy peace of mind with GM compliant search, display, social, and video campaigns for your New and Pre-Owned inventory

Grow Market Share & Sell More Cars with True Multi-Channel Marketing

Our fully unified SmartAdvertising digital ad platform enables us to carry consistent messaging throughout the digital advertising ecosystem, across extensive high-value sites, networks and devices. Capture shoppers at the peak of intent with comprehensive, GM compliant digital advertising solutions.


Paid Search

On Google & Bing

Diversify spend across networks to reach shoppers unique to each. Enhance your ads with call, location extensions, offers and more.


Programmatic Display

On the PureCars Display Exchange

Bring them to your showroom with your best offers--Brand, incentive and VIN level ads. Reach shoppers wherever they are, with the right ad, every time.


Dynamic Retargeting

On the PureCars Display Exchange

Bring them back with dynamic, GM compliant, VIN level ads for vehicles they’ve already viewed on your site.



On Facebook & Instagram

Reach and re-engage low funnel shoppers, more than 2x as accurately, with more data and exclusive audiences. Move your inventory faster.



On the PureCars Video Exchange

Prospect and retarget with GM compliant video ads. Build brand awareness and promote GM incentives with video ads designed to engage.


Fixed Ops

Across Networks & Waze

Increase RO volume with aggressive offers and advertising solutions most effective for your parts and service campaigns, including Waze.

Stop Guessing... Know How To Dominate Your Market with ZipDriven

ZipDriven is a market-leading app with in-depth market and inventory data to help GM dealers target the right online shoppers, win the sale, and increase market share.

  • See where you’re winning, where you aren’t, and what to market to get you to the top
  • Identify your biggest competitors with real market data intelligently filtered through actionable reports
  • Conquest your competition with a digital battle plan based on data--not hunches
  • Access Make, Model and Market insights for New and Used, 24/7

We’ve Got You Covered With “All About You” Dealer Support

While most providers invest heavily in their sales team, we’ve taken a different approach--one that puts YOU at the center of an experienced team of digital and automotive experts.

  • Strategic Sales Executives expertly architect your unique battle plan
  • Digital Media Strategists come to you (in market) at least once per month to make sure your KPIs are on track
  • Performance Managers continuously monitor and fine tune your campaigns to maximize ROI

Feel Confident With an Experienced, Trusted & Award-Winning Partner

We’ve been vetted and selected by not only GM, but also by Google, Bing and other top automotive Brands.

  • GM iMR Approved Turnkey Provider for automotive specific digital advertising solutions
  • Google Premier Partner means we have access to the latest training, network updates, betas and promotions
  • Bing Elite SMB Partner keeps us one step ahead on Bing for budget optimization and incentives

Get Started Today

Complete the form and we’ll reach out within 1 business day to answer any questions you may have, or start the enrollment process. To get a head start, you can always download the Enrollment Form. We look forward to getting you enrolled in the GM iMR program!