Win the Customer with PureCars’ Digital Solutions

Volkwagen dealers: Don’t leave money on the table. Our best-in-class, OEM-compliant digital solutions, and in-market service and support, are all 100% IDM eligible and Volkswagen Dealer Digital Program approved.

Volkswagen Dealer Digital Program.
2018 Volkswagen - PureCars.

Build a Better Digital Battle Plan with PureCars

And 100% IDM eligible from a best-in-class Volkswagen Dealer Digital Program Approved Provider


Put Your Digital Battle Plan to Work with SmartAdvertising

With our technology and the Volkswagen Program's immediate access to available IDM funds, we'll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.

  • Maximize your spend on our fully unified, multi-channel platform across Google, Bing, Facebook, Instagram, Display, Video and more
  • Grow your market share by reaching the right in-market audiences with advanced ad technology purpose-built for automotive
  • Fill your service bays with our highly targeted, aggressive offers for Fixed Ops
  • Enjoy peace of mind with Volkswagen compliant search, display, social, and video campaigns for your New and Pre-Owned inventory

Grow Market Share & Sell More Cars with True Multi-Channel Digital Campaigns

Our fully unified SmartAdvertising digital ad platform enables us to carry consistent messaging throughout the digital advertising ecosystem, across extensive high-value sites, networks and devices. Capture shoppers at the peak of intent with comprehensive, Volkswagen compliant digital advertising solutions.

Volkswagen Paid Search.

Paid Search

On Google & Bing

Diversify spend across networks to reach shoppers unique to each. Enhance your ads with call, location extensions, offers and more.

Volkswagen Display Advertising.

Programmatic Display

On the PureCars Display Exchange

Bring them to your showroom with your best offers--Brand, incentive and VIN level ads. Reach shoppers wherever they are, with the right ad, every time.

Volkswagen Dynamic Retargeting.

Dynamic Retargeting

On the PureCars Display Exchange

Bring them back with dynamic, Volkswagen compliant, VIN level ads for vehicles they’ve already viewed on your site.

Volkswagen Social Media Marketing.


On Facebook & Instagram

Reach and re-engage low funnel shoppers, more than 2x as accurately, with more data and exclusive audiences. Move your inventory faster.

Volkswagen Video Advertising.


On the PureCars Video Exchange

Prospect and retarget with Volkswagen compliant video ads. Build brand awareness and promote Volkswagen incentives with video ads designed to engage.

Volkswagen Digital Advertising for Fixed Ops, Parts and Service.

Fixed Ops

Across Networks & Waze

Increase RO volume with aggressive offers and advertising solutions most effective for your parts and service campaigns, including Waze.

Stop Guessing... Know How To Dominate Your Market with ZipDriven

ZipDriven is a market-leading app with in-depth market and inventory data to help Volkswagen dealers target the right online shoppers, win the sale, and increase market share.

  • See where you’re winning, where you aren’t, and what to market to get you to the top
  • Identify your biggest competitors with real market data intelligently filtered through actionable reports
  • Conquest your competition with a digital battle plan based on data--not hunches
  • Access Make, Model and Market insights for New and Used, 24/7

We’ve Got You Covered With “All About You” Dealer Support

While most providers invest heavily in their sales team, we’ve taken a different approach--one that puts YOU at the center of an experienced team of digital and automotive experts.

  • Strategic Sales Executives expertly architect your unique battle plan
  • Digital Media Strategists come to you (in market) at least once per month to make sure your KPIs are on track
  • Performance Managers continuously monitor and fine tune your campaigns to maximize ROI

Feel Confident With an Experienced, Trusted & Award-Winning Partner

We’ve been vetted and selected by not only Volkswagen, but also by Google, Bing and other top automotive Brands.

  • Volkswagen Dealer Digital Program Approved Provider for digital advertising solutions
  • Google Premier Partner means we have access to the latest training, network updates, betas and promotions
  • Bing Elite SMB Partner keeps us one step ahead on Bing for budget optimization and incentives
  • Waze Certified Partner ensures we're always on top of this unique solution for Fixed Ops advertising
  • DrivingSales Dealer Satisfaction Award for "Top Rated SEM - Paid Search 2017"
PureCars Volkswagen Dealer Digital Program, Google Premier Partner, Bing Elite SMB Partner, Waze Certified Partner, DrivingSales 'Top SEM' 2018.

Get Started Today

Complete the form and we’ll reach out to answer any questions you may have, or start the enrollment process. To get a head start, you can always download the Enrollment Form. We look forward to getting you enrolled in the PureCars' Volkswagen Dealer Digital Program!