Home Solutions Smart Advertising®

SmartAdvertising

SmartAdvertising combines marketing automation with business intelligence for more effective marketing campaigns. The platform delivers inventory and market insights while fueling better, data-driven decisions.

There's no shortage of digital advertising vendors and solutions available to your dealership, but there's only one marketing automation platform built specifically for automotive - PureCars SmartAdvertising.

SmartAdvertising uses technology, data, business logic and your dealership goals to drive results. Our proprietary software connects the dots between inventory, market supply/demand, pricing and audience behavior to achieve maximum ROI.

SmartAdvertising Dashboard Mobile.

Search

SmartAdvertising delivers ads across devices based on search-relevant features, including trim level. Capture customers at the peak of purchase intent with robust ad structure and compelling copy.

Social

Reach and re-engage low funnel shoppers with inventory ads. By linking a dealer’s live inventory feed with Facebook, we deliver VIN-level ads directly into Facebook users’ News Feeds. Capitalize on the “need it now” moments with Waze.

Display

Leverage the most aggressive bidding strategy through real-time bidding to re-engage past visitors and drive low-funnel traffic back to your site. Increase brand awareness, retarget, conquest and offer through tailored, compliant creative.

Video

70% of people who used YouTube as part of their car buying process were influenced by what they watched. Captivate shoppers with engaging, high-impact pre-roll video on YouTube and across video content through our exclusive ad network.

"PureCars technology combines the utilization of data with great people. SmartAdvertising uses sales data to drive better advertising strategy, such as using information we already have in our CRM to target customers for better quality interactions. Our Success Manager tailors our reporting and interactions around our dealership’s unique needs and preferences. Overall, the two have made digital very easy."

Michael Lopez

Group Marketing Director, Brown Automotive Group

 

See how it works.
Book a demo.

We’ll contact you within 1 business day (usually sooner) to book your demo.