Home Solutions Smart Advertising®


SmartAdvertising combines marketing automation with business intelligence for more effective marketing campaigns. The platform delivers inventory and market insights while fueling better, data-driven decisions.

There's no shortage of digital advertising vendors and solutions available to your dealership, but there's only one marketing automation platform built specifically for automotive - PureCars SmartAdvertising.

SmartAdvertising uses technology, data, business logic and your dealership goals to drive results. Our proprietary software connects the dots between inventory, market supply/demand, pricing and audience behavior to achieve maximum ROI.



SmartAdvertising delivers ads across devices based on search-relevant features, including trim level. Capture customers at the peak of purchase intent with robust ad structure and compelling copy.


Reach and re-engage low funnel shoppers with inventory ads. By linking a dealer’s live inventory feed with Facebook, we deliver VIN-level ads directly into Facebook users’ News Feeds. Capitalize on the “need it now” moments with Waze.


Leverage the most aggressive bidding strategy through real-time bidding to re-engage past visitors and drive low-funnel traffic back to your site. Increase brand awareness, retarget, conquest and offer through tailored, compliant creative.


70% of people who used YouTube as part of their car buying process were influenced by what they watched. Captivate shoppers with engaging, high-impact pre-roll video on YouTube and across video content through our exclusive ad network.

"We work with PureCars because they are innovative. With our dealership, it's all about the process, and PureCars has the process down perfectly. They are continuously looking for new ways to grow our business. They bring new ideas to the table and push our way of thinking. The level of innovation is great-- we collaborate on new ideas and how to bring better solutions to our dealership."

Jeremy Tudor

Director of Operations - Ricart Automotive


See how it works.
Book a demo.

We’ll contact you within 1 business day (usually sooner) to book your demo.

  • This field is for validation purposes and should be left unchanged.