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Value Intelligence Platform™ Digital Merchandising Toolkit for your Used and CPO Inventory

Value Intelligence drives a more relevant experience for your customers and increased inventory turnover for your dealership.

Turn inventory faster with PureCars Value Intelligence. Enhance your Search Results Pages (SRP) and Vehicle Details Pages (VDP) with the vehicle-specific information your shoppers care about in a clear, visual format.

The result? High-quality traffic sent to your inventory feed and more knowledgeable BDC and sales teams with high value, inventory-specific details at their fingertips.


Value Reports

Sell up to 3x more with reconditioning highlights.
Value Reports are automatically generated to show your online shoppers-- and your showroom staff-- the most valuable information about your vehicles. From top highlights, features, and reconditioning, to relevant market data and dealer incentives, the Value Report is your pocket guide to justifying price and building value in every car on your lot.


The only 100% automated vehicle descriptions
in the industry that include key
reconditioning highlights!

Manual content entry is a thing of the past with Smart Comments. Smart Comments are a fully customizable, automatic, and SEO optimized tool that provides your dealership with a competitive advantage on your website and third-party listing sites.

Showroom & BDC App

Empower your sales and BDC teams to handle the most specific customer inquiries.
Arm your showroom and BDC teams with the inventory features and reconditioning knowledge needed to justify price, hold gross, and combat customer concerns.

  • Handle tough pricing questions with ease
  • Compare up to 5 vehicles
  • Instantly filter inventory by feature
  • Instantly send Value Reports via text or email

Trade-In Report

Give prospects a useful tool to quickly estimate the value of their trade-in & get them in the door.
The goal is not to give them an exact value on your website, but to get them in the door! The PureCars Trade-In Report can be completed in just three easy steps, taking only 30 seconds to complete, optimizing conversion and generating leads. A bell curve range for trade-in value gives used car managers latitude to adjust valuations on final appraisal.

"The PureCars Value Intelligence tool merchandises our vehicles in a way that builds value in the eyes of the customer. We’ve had customers tell us what they find to be great about the car-- and that knowledge comes from seeing our vehicles merchandised through the PureCars multi-value highlights tool on our VDP."

Alyssa Paulus

Marketing Director, The Ford Store Morgan Hill

Make Better Marketing Decisions.
Get Better Results.