Being successful on Facebook is largely dependent on strategy and spending the right amount of dollars to efficiently and effectively reach a captured audience on this channel. And that strategy needs to include retargeting.
How do we do it?
SmartAdvertising Social leverages dealers’ live inventory feeds and real-time targeting technology to serve vehicle-specific ads directly into Facebook users’ News Feeds.
PureCars has a three-phase paid social strategy for SmartAdvertising® Social:
First, leveraging broad audience targeting, we reach and attract in-market car buyers.
Then we look at retaining their interests through general retargeting and other targeting strategies.
Finally, we hyper-target the in-market car buyers at the bottom of the funnel with VIN-level advertising. The only solution to drive buyers back to a dealer’s VDP.