Think beyond the click.

Win the Customer.

Bring more qualified shoppers to your showroom and service lane, and dominate your market with industry-specific technology and expertise.

Think Beyond the Click. Win the Customer.

Bring more qualified shoppers to your showroom and service lane, and dominate your market with industry-specific technology and expertise.

Trusted by


We’re helping progressive dealers think beyond the click to win the customer.

PureCars is a data-driven technology company founded on providing automotive dealers with industry-leading marketing automation and services that drive deeper, longer term success for their dealerships.

Search | Display | Social | Video

Meet today’s shopper where they are: online, across multiple networks and devices. Discover the right mix with the right budget and technology to optimize campaign performance and achieve your dealership’s specific goals.

Certified Co-op for Your Dealership

Take advantage of valuable OEM Co-op with a trusted partner. We’ve been selected and vetted by top brands for our proprietary, co-op eligible technology and services, proven to drive results for dealers. Don’t leave money on the table.

Value Report & SmartComments

Showroom App | Trade-In Report

Turn inventory faster. Add relevant features and recon value on your SRPs and VDPs. Capture more leads and trade-ins with our easy-to-use trade-in reports. Empower your BDC with inventory-specific knowledge at their fingertips.

ZipDriven Pro

Understand your market to target more precisely with actionable, data-rich reports. View zip code level data by Make, Model and Market, filter by dates and distance. Know where your competitors are beating you and see your biggest opportunities.

Fill Your Service Bays with Digital

7 out of 10 customers utilize online search to determine where to service their car. Are you showing up? Reach prospects and existing customers who are most likely to service their vehicle with you. Optimize your spend for cost-effective results.

See how it works.


Here's What Our
Dealers Are Saying


"We've been with PureCars since 2010. It's important for other people to know PureCars isn't just a vendor-- we have a true partnership. We're in this together with the same goal: to drive digital results. I would absolutely recommend them as your digital advertising partner."

Jeremy Tudor

Director of Operations - Ricart Automotive

"PureCars is the fourth digital provider we've worked with, and the results have been great. They are always coming up with new ideas to raise the bar and improve our campaigns. The proof is in the results: our Ford store has had their highest grossing month in history since we made the switch! I highly recommend PureCars."

Leslie Bailey Calicutt

VP of Marketing - Vic Bailey Imports