The future of automotive marketing is data.

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

In a competitive automotive market, driving greater visibility and qualified leads while managing advertising costs is crucial for dealership success. A Hyundai dealership in the Northeast faced this very scenario. They wanted to increase website traffic and lead quality without inflating their ad spend. To achieve this, they turned to one of Google’s latest ad solutions: Performance Max (PMax).