Your Customers' Expectations Have Changed.


Marketing in the automotive industry hasn’t just shifted, it’s fundamentally changed

Buyers are more sophisticated, better informed, and shop on their own terms well before they set foot in a dealership. Only PureCars gives dealers a solution designed to identify their best customers more quickly, reach them more efficiently, and sell them more profitably. 

PureCars – Homepage
PureCars – Homepage
Prime Automotive Group Logo.

Marketing that gives more than it takes

Everything we do gives dealers access to the tools and information they need to reach and engage their customers more effectively. Our approach is designed to engage customers across all channels—whether it’s sales, service, or parts—without additional costs.

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More Conversions

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Lower Cost Per Sale

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Less Waste

A Better Approach to Driving Profitability

Pro Dealer gives dealers everything needed to thrive and compete with today’s disruptors. Make better decisions with PURE™ Insights, industry-leading business intelligence with must-have features like benchmarking, market analytics, cost per sale, RO and more.

Driven by your vision. Fueled by better information.

Only PureCars provides dealers with specific, actionable information to guide better marketing decisions. We provide the purest information to validate a shift in spend, identify the best strategies based on changing factors, and optimize campaigns continuously. Best of all, our recommendations are based on your goals, not our commissions. All of that leads to an increase in profitability and ROI.  

PureCars PURE Insights - Ad Cost Per Unit Sold.
PureCars PURE Insights - Revenue.
PureCars PURE Insights - Ad Cost per RO.

10x Your Lead Quality. 10x Your ROI.

Give Your Shoppers Tru Buying Power

truPayments is a prospecting machine. By allowing shoppers to compare inventory based on accurate personalized monthly payments, you’ll enhance customer satisfaction and build trust while increasing deal value.

With truPayments, you will:

Every truPayments ReadyBuyer is delivered with approval path and proper deal assignment.

Try it risk-free. 60-day money back guarantee.


Our track record with OEMs is extensive. In fact we’re a certified provider for 16 OEM programs and compliant with 40+ major manufacturers and have been working with them for years. That means when you work with PureCars you’ll have the confidence of knowing that you are working with an approved provider and tapping into the best programs OEMs have to offer.

A Partner's Partner

Grow Your Client Base And Expand Your Solutions Portfolio With Award-winning Technology And Service

We provide best-in-class support driven by the best advertising intelligence in the industry. Our inputs are easy to understand and our tools are easy to use.

Better Information. Better Decisions. Better Results.

Find out why thousands of dealers choose PureCars to make better decisions for their business. Book a quick discovery session or a full demo.
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