agencies
Grow Your Agency,
Not Your Overhead.
Partner with PureCars to give your dealer clients automotive-grade advertising, data, and technology, without adding headcount or building it yourself.
PureCars partners with agencies to extend what you already offer. You keep the client relationship and the strategic role. We bring years of automotive advertising expertise, proprietary technology, and direct OEM relationships, so your team can deliver stronger results without stretching thinner.
More Capability.
Less Overhead.
Automotive is a specialized category, and dealer clients expect an agency partner who understands it: OEM compliance, co-op requirements, inventory-driven advertising, and the pace of a retail sales floor. Building that expertise internally takes time, headcount, and a fair amount of trial and error.
The PureCars Partner Program gives your agency direct access to that expertise instead. Add automotive digital advertising, data activation, data mining, and reporting to your service offering, support it with a dedicated PureCars team, and grow client accounts, all without expanding your own staff or infrastructure.
Revenue Share Opportunities
Earn revenue share on the services you extend to your dealer clients through PureCars, turning a new capability into a new margin stream for your agency.
Automotive Digital Advertising Expertise
Work alongside a team that lives in automotive advertising every day, from OEM co-op requirements to inventory-based campaign strategy.
Early Access to Beta Products
Get first access to new PureCars products and features before they reach the broader market, so your agency can offer clients the latest capabilities first.
Turnkey OEM Programs
Extend enrollment in 30+ turnkey OEM programs to eligible dealer clients, opening doors that typically require direct relationships with manufacturers.
Sales Materials & Training
Equip your team with sales collateral and training specifically designed to help you confidently position and sell these services to dealer clients.
Feedback Council Participation
Sit at the table as PureCars develops new products and features, so your agency's perspective and your clients' needs help shape the roadmap.
Award-Winning Tools & Technology
Offer clients technology recognized across the automotive industry, backed by a platform built and refined specifically for dealership marketing.
Custom Dashboards & Reporting
Give your clients clear, branded reporting tied to the outcomes they care about, without building or maintaining that infrastructure yourself.
Solutions & Capabilities
Everything Your Agency Can Now Offer
Sales
Find the customers most likely to buy and stay top of mind with timely, relevant outreach.
- Target customers with high purchase intent
- Identify equity, lease-end, and ownership opportunities
- Build consistent lead-generation campaigns
- Nurture prospects across advertising, email, text, direct mail, and BDC
- Launch campaigns instantly or schedule them ahead of time
Service
Use customer and vehicle data to drive more service visits and stronger retention.
- Engage customers throughout the ownership lifecycle
- Target based on mileage and last service visit
- Re-engage lapsed service customers
- Promote service reminders and maintenance opportunities
- Run recall campaigns that support both revenue and customer satisfaction
Reach
Attract quality traffic to your website and dealership with marketing solutions for every customer touchpoint
- Digital Advertising
- OTT & Video
- Email Marketing
- RylieAI Conversations
- Social Media
- Direct Mail
- BDC Call Lists
Access Leading OEM Programs, Without Building the Relationships Yourself
PureCars works directly with leading OEMs, including GM, Stellantis, Kia, and Honda. Through the Partner Program, agencies can extend enrollment in 30+ turnkey OEM programs to eligible dealer clients, giving them access typically reserved for direct manufacturer relationships.
For your agency, that means a faster path to co-op-eligible programs your clients already want, without the time or overhead of managing OEM relationships on your own.
An Extension of Your Team, Not a Replacement for It
PureCars is built to work alongside your agency, not around it. You remain the strategic partner your clients trust. We provide the automotive-specific expertise, technology, and support behind the scenes, from campaign execution to OEM compliance to reporting.
That means your agency can expand its services and grow client accounts while staying focused on the relationships and strategy that are already your strength.
Frequently Asked Questions
Have questions about our Agency Partner Program? We've answered the most common ones here. For more information, visit our FAQ page.
Why should my agency partner with PureCars?
Partnering with PureCars gives your agency access to automotive advertising expertise, proprietary technology, OEM relationships, and dedicated support without the cost of building those capabilities internally. You can expand your services for dealer clients while maintaining the client relationship and strategic role.
What can my agency offer dealer clients through PureCars?
Your agency can offer digital advertising across search, social, video, and streaming; unified customer data and audience activation; predictive data mining and AI-powered engagement; custom reporting dashboards; retention and service marketing; and access to 30+ turnkey OEM programs.
How does the PureCars Partner Program help agencies grow?
The Partner Program allows agencies to add automotive services without expanding their headcount or infrastructure. Agencies can earn revenue share, access sales materials and training, receive dedicated support, and extend OEM programs and automotive technology to eligible dealer clients.
Can agencies access OEM programs through PureCars?
Yes. PureCars works directly with leading OEMs, including GM, Stellantis, Kia, and Honda. Eligible dealer clients can access enrollment in 30+ turnkey OEM programs through the Partner Program, without the agency having to build and manage those OEM relationships itself.
Does PureCars replace my agency’s role with its dealer clients?
No. PureCars is designed to work as an extension of your agency. Your team maintains the client relationship and strategic role, while PureCars provides automotive-specific expertise, technology, campaign support, OEM compliance, and reporting behind the scenes.
