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Driving best-in-class strategy and efficiency in automotive advertising
By continuously advancing our data capabilities, technology, and omni-channel solutions, PureCars drives unmatched performance for every dealer, manufacturer, and agency we serve.
“PureCars’ partnership has been instrumental in helping us restructure our digital marketing strategies, and delivering unprecedented levels of success.”
OUR IMPACT
The PureCars Difference
Unified, Actionable Data
We believe the foundation of exceptional marketing lies in clean, first-party data. By integrating our customer data platform into advertising, we securely consolidate, cleanse, and enrich your customer information — giving you a single, reliable source of truth for smarter ad targeting and personalization.
Omnichannel Media Engine
From paid search to social, OTT/CTV, display, streaming audio, direct mail, email, and SMS — we reach your customers exactly where they are. Our omni-channel campaigns are powered by data, optimized for performance, and built to engage prospects across the full customer lifecycle.
Performance That Matters
We don’t just generate leads — we deliver measurable performance. Whether it’s lowering your cost per sale or boosting repair order volume, our platform is designed to drive efficiencies that contribute to your bottom line.
Our strategies extend well beyond the initial sale — we help you retain customers, engage them in service, nurture trade-in opportunities, and strengthen loyalty over time.
And in a world where data privacy is paramount, we safeguard your information. Your customer data is encrypted, secure, and managed with integrity — fueling growth without compromising trust.
Our strategies extend well beyond the initial sale — we help you retain customers, engage them in service, nurture trade-in opportunities, and strengthen loyalty over time.
And in a world where data privacy is paramount, we safeguard your information. Your customer data is encrypted, secure, and managed with integrity — fueling growth without compromising trust.
by your side
Partnership powers performance
With over 18 years of service under our belts, we do more than just empower dealerships with the best solutions in the industry. We’re true partners. From direct access to our expert support team to award-winning technology, partner with us to experience the PureCars difference.
WHO WE ARE
Leadership team
Lauren Donalson
Chief Executive Officer
Jason Wiley
President & Chief Revenue Officer
Matthew Groner
Chief Product Officer
Kate Colacelli
Chief Marketing Officer
Tony Compton
Chief Technology Officer
Skye O'Grady
Vice President, Finance
Nicole Lowry
Director of People Operations
Katy McIntosh
Senior Advisor
