Brewing Solutions: A Conversation with Aaron Sheeks, CEO of PureCars The Power of People in Automotive Success

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

In a competitive automotive market, driving greater visibility and qualified leads while managing advertising costs is crucial for dealership success. A Hyundai dealership in the Northeast faced this very scenario. They wanted to increase website traffic and lead quality without inflating their ad spend. To achieve this, they turned to one of Google’s latest ad solutions: Performance Max (PMax).

In today’s crowded digital marketplace, standing out is more important — and more complex — than ever. A Midwest Hyundai dealership was looking to increase brand awareness, generate high-quality leads, and drive more ready-to-buy customers to their showroom. Although they had invested in digital advertising before, their efforts were fragmented and inconsistent, making it difficult to achieve sustained growth.

At a recent PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, PureCars President and COO Lauren Donalson sat down to discuss the unique ways PureCars leverages data to transform dealership marketing. As a leader who grew up in the automotive industry, Lauren has a deep understanding of the challenges dealers face and a clear vision of how PureCars can help them thrive.

The automotive industry is in the midst of a digital transformation, and customer expectations are evolving just as fast. Traditional digital advertising strategies are no longer enough to compete. To thrive, today’s dealerships need tools that are intelligent, automated, and built for real-time decision-making. That’s where Google AI comes in.

This success story demonstrates the transformative impact of utilizing data-driven solutions like the AutoMiner. By understanding their customer base and implementing targeted marketing strategies, dealerships can effectively increase service lane traffic, enhance customer relationships, and ultimately drive sales.

PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada Programs as an approved provider of Digital Advertising. These partnerships enable PureCars to support Toyota & Lexus Canada dealers with a comprehensive suite of advertising solutions designed to drive measurable results and enhance customer engagement.

Buckle up! You’re about to take five laps around the data-fueled track of real dealership wins powered by the AutoMiner CDP. From clean data to closed deals, each day reveals how PureCars clients are driving results with strategic segmentation, automation, and omnichannel campaigns.