Success Stories
February 18, 2025

Leveraging Technology and Data: Lisa Gener’s Perspective from the PURE Strategy Conference

At the PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, we had the pleasure of sitting down with Lisa Gener, Marketing Director at Covert Auto Group. With over two decades in the automotive industry, Lisa shared her insights on the evolving role of digital marketing in automotive retail, PureCars' technological advancements, and the growing importance of first-party data.

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