In today’s crowded digital marketplace, standing out is more important — and more complex — than ever. A Midwest Hyundai dealership was looking to increase brand awareness, generate high-quality leads, and drive more ready-to-buy customers to their showroom. Although they had invested in digital advertising before, their efforts were fragmented and inconsistent, making it difficult to achieve sustained growth.

The Challenge

The dealership needed a cohesive, full-funnel marketing strategy that could effectively engage shoppers at every stage of their journey. From capturing active buyers ready to purchase to building interest among prospective customers, they wanted a solution that would deliver stronger engagement, greater brand awareness, and ultimately, more showroom visits.

The PureCars Solution: A Unified Full-Funnel Approach

To tackle these goals, the dealership partnered with PureCars to implement a comprehensive advertising strategy across three key channels:

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• Search Campaigns: Focused on capturing bottom-of-funnel shoppers who were actively searching for vehicles online, driving highly qualified traffic to the dealership’s site.
• Social Advertising: Designed to generate interest and re-engage past website visitors through targeted social media campaigns, nurturing shoppers earlier in their buying journey.
• Over-The-Top (OTT) Video: Leveraging streaming platforms to build upper-funnel brand awareness and reach in-market shoppers watching content on their favorite devices.

By integrating these channels into one seamless strategy, PureCars was able to deliver consistent messaging and targeted ads that moved customers through every stage of the sales funnel.

Powerful 90-Day Results

Over just three months, this unified strategy produced impressive outcomes across all platforms:

Amazon OTT Video

• Impressions: 662,917
• Completed Views: 647,672
• CPM (Cost per 1,000 impressions): $28.79
• View Rate: 97.7%
  
  

Search Campaigns

• Impressions: 113,959
• Clicks: 10,866
• Click-Through Rate (CTR): 9.54%
  Cost Per Click (CPC): $2.65
  
  

Social Advertising

• Impressions: 801,942
• Clicks: 14,703
• CTR: 1.64%
• CPC: $1.25
  
  

These numbers reflect strong engagement and efficient spend across the board, with a nearly perfect video view rate on OTT and standout click-through rates on search campaigns. The dealership experienced increased brand visibility and a measurable lift in shopper intent, all critical factors in driving more qualified traffic into their showroom.

Conclusion

This Midwest Hyundai dealer’s success story demonstrates how a well-orchestrated, full-funnel digital advertising approach can cut through the noise and deliver meaningful business results. By leveraging PureCars’ expertise across Search, Social, and OTT, the dealership achieved stronger engagement, higher brand awareness, and ultimately accelerated sales performance.

If your dealership is looking to maximize results and connect with car buyers across every stage of their journey, a unified strategy powered by PureCars could be the key to driving growth. 

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