In today’s competitive fixed ops environment, winning back lapsed customers while attracting new ones is essential to keeping the service lane full. One Subaru dealership recently put PureCars' CDP to the test—and the results speak for themselves.

The Challenge

This Subaru store set out with a clear goal: to grow its service business by engaging two key groups:

• Lapsed customers – Subaru owners who purchased a vehicle more than a year ago but hadn’t returned for service.
  
• New prospects – Drivers in the area who owned a Subaru but hadn’t yet visited the dealership.
  

The Strategy

To reach new prospects, the dealership launched a direct mail campaign to a Conquest Data audience, promoting its service center with compelling benefits and limited-time offers. This was immediately followed by a custom email campaign that reinforced the same message—creating a consistent, multi-touch experience designed to drive action.

Simultaneously, the dealership targeted lapsed customers with a tailored email outreach and follow-up cadence. These communications focused on the convenience, quality, and value of servicing at the dealership, re-establishing trust, and encouraging them to return.

The Results

In just 75 days, the dealership saw:

• $59,000+ in Service Revenue
  
• 85 Closed Repair Orders (ROs)
  

The combination of clean, targeted data and automated outreach proved to be a winning formula. With PureCars' CDP, the dealership was able to meet both lapsed and new customers where they were—at the right time and with the right message.

Takeaway

This campaign is a strong reminder that personalized, well-timed outreach still moves the needle. With PureCars' CDP dealerships can confidently re-engage lost customers and open up new service opportunities, without wasting budget or resources.

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