The Situation

A dealership faced a common challenge—customers declining recommended services, resulting in lost revenue and missed service opportunities. Without a structured follow-up process, these potential service customers were slipping away, leaving money on the table.

The Solution

To tackle this issue, the dealership leveraged PureCars’ Customer Data Platform to implement a targeted re-engagement strategy designed to bring back customers who had previously declined service recommendations. The approach included:

• Identifying high-priority customers with an RO containing an OpCode for declined services within the last 3 months.
• Personalized outreach through email and SMS, offering an exclusive 10% off coupon to incentivize customers to complete the service.
• Creating urgency by limiting the offer to a specific timeframe, prompting quicker action.

The Results

In just 30 days, the campaign delivered impressive results:

• $88,000 in attributed service revenue
• 124 attributed repair orders (ROs)

This success story highlights the power of clean, actionable data in driving dealership profitability. By using PureCars’ Customer Data Platform targeted outreach capabilities, the dealership effectively turned lost service opportunities into significant revenue.

Want to see how the PureCars can help your dealership maximize service revenue? Let’s connect today!

‍