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Driving Loyalty and Revenue: How a Nissan Dealership Leveraged PureCars CDP
Loyalty is one of the most powerful drivers of dealership revenue—but only if it's activated strategically. A Nissan dealership in the Southeast discovered just how impactful first-party data and automation could be when they set out to engage existing customers from a Nissan North America (NNA) Loyalty manifest list. The goal was clear: turn known customers into returning buyers.
The Challenge
The dealership had access to valuable loyalty data, but needed a way to efficiently ingest, segment, and activate it through personalized outreach. Traditional marketing efforts were too broad, slow, and often disconnected from real-time data.
The Solution
With PureCars Customer Data Platform (CDP), the dealership streamlined the entire process. The platform made it easy to ingest the NNA Loyalty manifest list, then segment and target customers based on key criteria. Using the CDP's automation tools, the dealership was able to build personalized, timely campaigns that spoke directly to loyalty customers.
The Execution
- Targeted Email Campaigns: Delivered compelling messages focused on the customer’s $500 loyalty offer and current sales incentives.
- Automated Workflows: Ensured messages were timely, consistent, and tailored—keeping customers engaged without extra lift from the dealership team.
The Results
In just 30 days, the dealership saw a measurable impact:
- 7 vehicle sales attributed to the campaign
- $41,000 in attributed gross profit
The Takeaway
The campaign proved that activating loyalty data doesn’t need to be complex to be effective. With the right tools, dealerships can turn manufacturer-supplied lists into personalized, revenue-generating outreach—without the delays or guesswork.
The CDP made it easy to connect with the right customers, at the right time, with the right message—turning data into dollars in just one month.
Ready to see what your loyalty data can do?
Let us show you how PureCars can help you drive engagement, sales, and long-term retention—starting with the data you already have.
Book a meeting with us
Driving Loyalty and Revenue: How a Nissan Dealership Leveraged PureCars CDP
Loyalty is one of the most powerful drivers of dealership revenue—but only if it's activated strategically. A Nissan dealership in the Southeast discovered just how impactful first-party data and automation could be when they set out to engage existing customers from a Nissan North America (NNA) Loyalty manifest list. The goal was clear: turn known customers into returning buyers.
The Challenge
The dealership had access to valuable loyalty data, but needed a way to efficiently ingest, segment, and activate it through personalized outreach. Traditional marketing efforts were too broad, slow, and often disconnected from real-time data.
The Solution
With PureCars Customer Data Platform (CDP), the dealership streamlined the entire process. The platform made it easy to ingest the NNA Loyalty manifest list, then segment and target customers based on key criteria. Using the CDP's automation tools, the dealership was able to build personalized, timely campaigns that spoke directly to loyalty customers.
The Execution
- Targeted Email Campaigns: Delivered compelling messages focused on the customer’s $500 loyalty offer and current sales incentives.
- Automated Workflows: Ensured messages were timely, consistent, and tailored—keeping customers engaged without extra lift from the dealership team.
The Results
In just 30 days, the dealership saw a measurable impact:
- 7 vehicle sales attributed to the campaign
- $41,000 in attributed gross profit
The Takeaway
The campaign proved that activating loyalty data doesn’t need to be complex to be effective. With the right tools, dealerships can turn manufacturer-supplied lists into personalized, revenue-generating outreach—without the delays or guesswork.
The CDP made it easy to connect with the right customers, at the right time, with the right message—turning data into dollars in just one month.
Ready to see what your loyalty data can do?
Let us show you how PureCars can help you drive engagement, sales, and long-term retention—starting with the data you already have.
Book a meeting with us
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