Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are?

Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks.

It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

Here’s how this duo changes the game.

1. Data Chaos? The AutoMiner Cleans It Up

You know the numbers:

• 35% of emails in your system are invalid
• 20% of physical addresses are outdated
• 40% of VINs no longer belong to the customer after 5 years
• And just 4% of website visitors fill out a lead form

That’s not just messy—it’s expensive.

The AutoMiner brings structure to the chaos. It pulls in your CRM, DMS, and website data into one clean, centralized platform. Every email, phone number, address, and VIN is verified and corrected. Even better, it links shopper behavior from your website back to real people in your database, so you can follow up with personalized, timely outreach without lifting a finger.

2. PURE Identity: Go Beyond the VIN

Most marketing tools in automotive still focus on vehicles. PURE Identity focuses on people.

As the only person-based identity platform built for dealerships, PURE Identity:

• Identifies over 30% of anonymous website shoppers
• Links first-party data—leads, vehicles, service records—back to one unified customer ID
• Builds rich, real-time profiles of shoppers even if they never submit a form

That means you’re no longer stuck targeting VINs or disconnected leads. Instead, you're marketing to individuals with real intent—and real potential to convert.

3. Why Clean + Connected Data Matters

When you combine the AutoMiner’s automation with PURE Identity’s shopper insights, you unlock a new level of performance:

• Reach more people with less waste by eliminating outdated contacts
• Fuel smarter AI and automation with clean, structured data
• Get higher ROI by sending the right message to the right person, every time
• Keep customers coming back with proactive service and retention campaigns

In short, when your data works together, your marketing works better.

4. From Unknown to Opportunity

Most website visitors won’t submit a lead, but many still show buying signals—like clicking on a VDP, checking out service specials, or browsing hours and directions.

PURE Identity captures those signals. The AutoMiner turns them into action.

Together, they help you connect with shoppers you never would’ve known about—until now.

5. Fully Automated. Fully Connected.

No more pulling lists or digging through databases.

As soon as new data hits your system, it’s cleaned, matched to the right customer, and automatically sent to your marketing workflows—email, SMS, direct mail, and even outbound phone campaigns.

It’s marketing that doesn’t just work—it works for you.

Conclusion:

Your website traffic is full of opportunity. The question is—are you ready to act on it?

With the AutoMiner and PURE Identity, dealerships can finally bridge the gap between anonymous traffic and real sales. It’s time to stop relying on guesswork and start using data that drives results.

Let’s turn missed traffic into measurable growth.
Ready to listen?

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