At NADA, the Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Energy and Culture at the PureCars Booth

From the moment attendees stepped into the PureCars booth, the energy was unmistakable. The team was passionate, engaged, and eager to share how their solutions were helping dealerships drive profitability and efficiency. That enthusiasm wasn’t just about the technology itself, but about the relationships they built along the way. Aaron emphasized that prioritizing people first created a strong culture, which in turn fueled business growth.

Creating a Culture of Dealer Success

Lennartz and Ramirez highlighted how this mindset was evident throughout the PureCars team. Every interaction—whether in person or over Zoom—reflected a deep commitment to dealer success. When employees felt valued and empowered, they could better serve their dealership partners, ultimately enhancing the customer experience at every level.

Introducing RylieAI: The Digital Employee for Dealerships

A key highlight of the discussion was the launch of RylieAI, a game-changing digital employee designed to streamline dealership operations. Aaron explained that RylieAI wasn’t just another tool—it was an intelligent solution capable of both inbound and outbound lead generation, filling process gaps, and optimizing marketing efforts. By leveraging real-time data, RylieAI helped dealerships determine the best moments to send emails, texts, and calls, improving efficiency and driving more revenue.

Technology with Purpose

Aaron underscored that PureCars wasn’t interested in building technology for the sake of innovation—it was about solving real problems. The goal was to create functional, impactful solutions that helped dealerships reduce workload, increase revenue, and decrease expenses.

Take Action: Elevate Your Dealership with PureCars

As NADA buzzed with excitement, Lennartz and Ramirez encouraged dealers to take action. With so many advancements on the horizon, now was the time to explore how PureCars could drive measurable results. If you missed the event, there’s still an opportunity to see these solutions in action.

WATCH THE FULL INTERVIEW HERE

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