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Score Big This Football Season: How Car Dealers Can Win with OTT Advertising
Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested.
When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.
Why Football Season is a Goldmine for Dealership Advertising
From September through January, football dominates American TV screens and streaming platforms. The audience is massive, diverse, and loyal, returning week after week. This is especially valuable for dealerships because:
- Viewership is appointment-based, so fans watch live, meaning fewer skipped ads
- Audience demographics align with car buyers since adults 25–54, a key market for automotive sales, make up a large share of football’s audience
- Local and national targeting is possible, allowing you to reach buyers in your exact market during high-profile games
Premium Placement Across Major Networks
Through PureCars’ exclusive Sports Packages, your campaigns can reach fans during:
- Regular, Bowl, and College Playoff coverage
- NFL Live in-game coverage
These placements run across ESPN, Spectrum/Charter, Fox Sports, SlingTV, DirecTV, and NFL Network, ensuring your dealership is front and center where your customers are already watching.
Timing is Everything
Just like a winning play call on game day, your advertising strategy needs perfect timing. Football season is short, and ad inventory fills quickly. PureCars ensures you’re ready to go live when viewership peaks:
- Enrollment Deadline: August 22, 2025, to secure your spot before the season starts
- Activation Date: September 1 to launch alongside peak football excitement
- 60-Day Commitment, which is enough time to optimize and see real results
Get in the Game with PureCars
PureCars offers flexible entry points to match your dealership’s goals. We handle the heavy lifting from strategy to placement so you can focus on converting the increased traffic into sales.
Don’t sit on the sidelines this season. Let’s put your dealership on the big screen where it matters most.
Book a meeting with us
Score Big This Football Season: How Car Dealers Can Win with OTT Advertising
Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested.
When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.
Why Football Season is a Goldmine for Dealership Advertising
From September through January, football dominates American TV screens and streaming platforms. The audience is massive, diverse, and loyal, returning week after week. This is especially valuable for dealerships because:
- Viewership is appointment-based, so fans watch live, meaning fewer skipped ads
- Audience demographics align with car buyers since adults 25–54, a key market for automotive sales, make up a large share of football’s audience
- Local and national targeting is possible, allowing you to reach buyers in your exact market during high-profile games
Premium Placement Across Major Networks
Through PureCars’ exclusive Sports Packages, your campaigns can reach fans during:
- Regular, Bowl, and College Playoff coverage
- NFL Live in-game coverage
These placements run across ESPN, Spectrum/Charter, Fox Sports, SlingTV, DirecTV, and NFL Network, ensuring your dealership is front and center where your customers are already watching.
Timing is Everything
Just like a winning play call on game day, your advertising strategy needs perfect timing. Football season is short, and ad inventory fills quickly. PureCars ensures you’re ready to go live when viewership peaks:
- Enrollment Deadline: August 22, 2025, to secure your spot before the season starts
- Activation Date: September 1 to launch alongside peak football excitement
- 60-Day Commitment, which is enough time to optimize and see real results
Get in the Game with PureCars
PureCars offers flexible entry points to match your dealership’s goals. We handle the heavy lifting from strategy to placement so you can focus on converting the increased traffic into sales.
Don’t sit on the sidelines this season. Let’s put your dealership on the big screen where it matters most.
Book a meeting with us
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