Today, service marketing is one of the most important growth levers for dealerships, but it is also one of the hardest to manage. Rising advertising costs, fragmented customer data, and inconsistent engagement make it increasingly difficult to drive service appointments and keep customers coming back. Too often, marketing teams are left guessing who to target, which channels will perform, and when to reach out, resulting in wasted spend and missed opportunities.

The dealerships seeing meaningful results are taking a different approach. Instead of relying on broad, one-size-fits-all messaging or time-consuming manual execution, they are using clean, unified customer data and AI-powered automation to guide every campaign decision. This shift allows service marketing to move from reactive outreach to a more strategic, always-on approach that consistently drives results.

At the center of this transformation is the Customer Data Platform, or CDP. By bringing together service history, vehicle data, and engagement signals into a single, actionable view of the customer, a CDP provides the clarity dealerships need to understand who their customers are and when they are most likely to return for service. AI then activates that data by automating campaign execution, optimizing the mix of channels, and delivering personalized messaging at precisely the right moment.

The impact of this approach is tangible. Oil change reminders reach customers at the right mileage, increasing return visits. Recall notices are delivered quickly and efficiently, improving appointment rates and building trust. Post-warranty and defection-prevention campaigns help retain customers before they turn to independent service providers. Every campaign works harder because it is driven by accurate data, intelligent automation, and personalization.

When service marketing is built on the right foundation, it no longer feels complicated or reactive. It becomes consistent, scalable, and measurable, allowing dealerships to focus less on managing campaigns and more on driving long-term growth and customer loyalty.

The full whitepaper goes deeper into how dealerships are using AI and CDP advertising to win in fixed ops. It outlines a clear framework for turning customer data into service revenue, shares real-world campaign examples that can be applied immediately, and highlights best practices for multi-channel execution, automation, and measurement. It also details the KPIs that matter most for evaluating fixed ops performance and long-term success.

If you are looking for practical, proven strategies to improve retention, reduce wasted spend, and grow service revenue, this whitepaper is designed to help you take the next step.

Download the full whitepaper to explore the complete strategy and see how AI-powered service marketing can deliver measurable results for your dealership.

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