NADA 2026 is shaping up to be a pivotal moment for the automotive industry, and PureCars will be at the center of the conversations, driving meaningful change. From service revenue and AI-powered audience strategy to partnerships that accelerate innovation, PureCars sessions at this year’s show are designed to move beyond buzzwords and focus on what’s actually working for dealerships today.

In Las Vegas next week, PureCars leaders and partners are delivering the practical tools and forward-thinking strategies dealerships need to drive results right away.

Driving Service Revenue with AI & CDP Advertising

Service remains one of the most powerful opportunities for dealership growth, yet many teams still struggle to connect data, messaging, and execution across channels. PureCars CEO Lauren Donalson will address this challenge head-on in her session, Driving Service Revenue with AI & CDP Advertising, presented twice at NADA 2026 on Wednesday, February 4, from 3:30–4:15 PM (W206) and Friday, February 6, from 10:30–11:15 AM (W222).

This session explores how clean, connected customer data and AI-driven CDP advertising help dealerships increase repair orders, grow service revenue, reduce inefficient ad spend, and improve retention across every digital touchpoint. Attendees will leave with a clear understanding of how modern service marketing works when data and AI are aligned, along with practical examples that can be put into action immediately.

AI Is Transforming Automotive Marketing

AI continues to dominate industry headlines, but clarity around how it delivers value is often missing. On Wednesday, February 4, at 11:00 AM, Jason Wiley, President and CRO of PureCars, will take the stage at the NADA Exhibitor Pitch Competition to showcase AI Audiences, PureCars’ next-generation AI solution.

This presentation focuses on how dealerships can use AI to identify high-value customers, predict intent, and engage the right audiences with precision. Rather than adding complexity, AI Audiences is designed to simplify decision-making and improve performance across campaigns. It is a fast-paced look at how AI is being applied in real dealership environments today.

Maximizing Impact Through Strategic Partnership

On Wednesday, February 4, at 12:00 PM PST, Google and PureCars will host a strategic conversation focused on how close collaboration and early access to innovation translate into real advantages for dealerships. The session examines how direct alignment with Google enables smarter strategy development, faster adoption of new capabilities, and stronger local execution in an increasingly competitive market.

Attendees will gain insight into how data-driven collaboration helps dealerships stay ahead of change, move with confidence, and maximize the impact of their marketing investments.

Beyond the Buzz: AI, Partnerships, and Real Results

On Thursday, February 5, at 11:00 AM PST, the conversation continues live at the PureCars booth with an unscripted discussion featuring Jason Wiley, President and CRO of PureCars, and Brian Larkin, CRO of PCG Digital. This session takes an honest look at why partnerships matter now more than ever and what AI really looks like when it is delivering results.

The discussion will cover insights coming out of NADA 2026, shared industry themes, and what lies ahead in 2026. Most importantly, it will separate hype from reality, highlighting real-world examples of how PureCars and PCG are putting AI into action for dealerships today.

The New Funnel: Streaming and Search Working Together

Later that afternoon, on Wednesday, February 5, at 2:30 PM PST at the PureCars booth, Amber Daniel, CRO of Cognition, will join PureCars for a session focused on the evolving customer journey. The New Funnel: Streaming x Search explores how Streaming TV and Search work together to drive qualified traffic and higher conversions.

This session offers practical strategies for integrating these channels, showing how awareness and intent can be connected more effectively to improve performance across the funnel.

See You in Las Vegas

NADA 2026 is about more than new technology. It is about clarity, confidence, and results in a rapidly changing market. PureCars sessions are designed to help dealerships navigate what’s next with smarter data, stronger partnerships, and AI that delivers measurable impact.

Whether your focus is service growth, audience strategy, or preparing for the future of automotive marketing, PureCars will be part of the conversations shaping what comes next in Las Vegas.

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