As the automotive industry gears up for NADA 2026, one thing is clear: PureCars is coming in with momentum, intention, and a lot of energy. In a recent Car Guy Coffee podcast episode, the Car Guy Coffee Podcast hosts sat down with Kate Colacelli, CMO of PureCars, and Hannah Lifson, Director of Marketing at PureCars, to talk about what’s ahead for NADA, how the industry continues to evolve, and why relationships still sit at the center of everything they do.

Between laughs, real talk, and a shared excitement for what’s brewing in automotive, the conversation painted a clear picture of what attendees can expect from PureCars this year—both on and off the showroom floor.

Looking Ahead to NADA 2026

For Kate and Hannah, NADA isn’t just another conference—it’s the heartbeat of the automotive industry coming together in one place. After an unpredictable year prior, one of the biggest things they’re both looking forward to is a full, energized, jam-packed show.

“First and foremost, I’m excited for attendance,” Hannah shared. “There were so many people last year that we didn’t get to connect with. This year, I’m looking forward to having everyone back together.”

NADA is where ideas turn into action, partnerships are strengthened, and innovation moves from concept to reality.

Why In-Person Connections Still Matter

Despite all the advancements in technology and AI, both leaders emphasized the importance of face-to-face conversations with dealerships.

Kate explained that connecting in person allows PureCars to meet dealerships wherever they are—whether they’re seasoned veterans with decades of experience or newer team members looking to better understand today’s technology-driven landscape.

One Key Takeaway from the PureCars Booth

If attendees only walk away with one thing after stopping by the PureCars booth, Hannah hopes it’s this: PureCars isn’t just a vendor—it’s a long-term partner.

From strategy to execution, the PureCars team takes dealership relationships seriously. It’s not about a contract or a product—it’s about helping dealerships adapt, grow, and navigate a changing market with confidence.

And yes, there will also be fun Vegas-inspired giveaways—but the real value is in the conversations.

Memorable NADA Moments

When asked about unforgettable NADA memories, Kate didn’t hesitate. Las Vegas consistently stands out. “Vegas always brings the biggest crowds, the best energy, and incredible opportunities to connect,” she said. “It’s where the industry really shows up.” With lessons learned from past challenges, the team is optimistic about a smooth, high-impact event in 2026.

Preparing for a Show This Big

Behind the scenes, PureCars’ NADA presence is months in the making. Kate credited the planning, experience, and teamwork that go into pulling everything together.

“We’re fortunate to have a team of true NADA pros,” she shared. “The coordination, the preparation, the rhythm—we’ve done this together for years, and it shows.”

What’s New from PureCars This Year

Innovation remains at the core of PureCars’ story. Building on major AI announcements from last year, the company continues to expand its capabilities around AI-driven conversations, lead handling, and data-driven marketing.

Hannah highlighted how the industry has matured in its understanding of AI:

“Dealerships and OEMs have had time to learn, test, and get comfortable. Now it’s about real implementation—and we’re seeing manufacturers step in and lead that charge.”

PureCars now supports OEM-certified AI programs, signaling a major shift in how AI is being operationalized across the industry.

Beyond the Booth: Events, Sessions, and Collaborations

PureCars’ presence at NADA goes far beyond booth conversations. Attendees can expect:

• A presentation theater and media center at the booth
• Guest appearances and live interviews, including the Car Guy Coffee Guys
• Partners from Google, Cognition, and PCG joining for education and Q&A
• A packed private speaking schedule designed for deeper conversations

In addition, PureCars is teaming up with the V20 Group for joint activities, including a high-profile invite-only event at Beer Park overlooking the Bellagio.

“Think VIP Vegas,” Hannah said. “It’s going to be one of those can’t-miss moments of the week.”

Spotlight Moments: Leadership on Stage

Two PureCars leaders will be in the spotlight during NADA:

• Lauren Donalson’s sessions, which attendees can expect to deliver forward-thinking insights and practical takeaways for dealerships navigating modern marketing and fixed operations.
• Jason Wiley’s participation in the exhibitor pitch competition, marking the second year PureCars has been selected—an exciting opportunity to showcase the company’s vision in front of industry leaders.

What Drives the Team

At the heart of it all, both Kate and Hannah spoke passionately about the people.

From first-time attendees to lifelong industry veterans, meeting new people—and helping them succeed—is what fuels the PureCars team.

“Automotive has always been at the forefront of technology,” Kate said. “Being part of that evolution and sharing what we’ve learned is what makes this so rewarding.”

The Lasting Impression

When NADA 2026 wraps, PureCars hopes attendees remember more than just products or presentations.

They want people to remember a team that:

• Shows up with intention
• Leads with expertise
• Builds real relationships
• And genuinely cares about dealership success

Or, as Hannah summed it up, “A partner you want in your corner—not just during NADA, but long after.”

If you’re heading to NADA, make time to stop by PureCars booth #3551W, connect with the team, and see what’s brewing for 2026 and beyond.
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WATCH THE FULL INTERVIEW HERE

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