Frequently Asked Questions

It depends on what you're trying to accomplish. If you need to capture active demand, Search leads. If you're building awareness with future buyers, Meta and Amazon do the work Search can't. PureCars uses your dealership's data and performance history to build the mix — not a one-size-fits-all template.

No — and you shouldn't. The strongest strategies use Meta, Amazon, and Google together, each doing what it does best. PureCars determines the right mix based on your dealership's goals, inventory, and budget, rather than defaulting to a single channel.

They give PureCars direct access to advertising capabilities, data, and platform expertise most agencies don't have — which means your budget is spent on smarter targeting and better-informed decisions, not just more impressions.

Yes. Recognizing intent and guiding customers toward a next step, sales or service, is central to how it works.

AI Conversations is built to move conversations toward action, including handing off to your team when a customer is ready for a direct, human conversation.

Yes. It responds to customers immediately, any time of day, so your dealership stays responsive even outside business hours.

Yes. It's built to support both sides of the dealership, from vehicle questions and purchase intent to service needs and appointment scheduling.

It references information like vehicle details, service history, and prior interactions to shape each response, so customers get answers that reflect who they are and what they actually need.

Traditional chatbots follow scripts and answer surface-level questions. AI Conversations understands customer intent, draws on dealership and customer data, and actively works to move the conversation toward an appointment or next step.

PureCars AI Conversations is an AI-powered engagement tool that holds real-time, personalized conversations with your customers, using your dealership's own data to make every interaction relevant.

PureCars uses customer, dealership, and market data to inform audience targeting and campaign strategy. This helps your advertising reach shoppers based on where they are in the buying journey and the specific goals your dealership is trying to accomplish.

Advertising strategy should evolve with inventory, consumer demand, competition, seasonality, and dealership goals. PureCars uses dealership and market data to identify changing opportunities and help shift spend toward the audiences, models, markets, and channels with the greatest potential.

PureCars connects campaign performance with dealership data so you can evaluate more than clicks and impressions. You can see how advertising contributes to sales, service appointments, website engagement, customer acquisition, and return on your marketing investment.

It depends on your goals and where customers are in their shopping journey. PureCars combines paid search, paid social, display, video, CTV/OTT, and streaming audio into a connected strategy designed to reach customers from awareness through conversion and retention.

There’s no one-size-fits-all budget. PureCars builds a spend strategy around your dealership’s inventory levels, market size, competition, sales goals, and growth opportunities, then adjusts the strategy as market conditions change.

PureCars brings together automotive expertise, OEM relationships, technology, and co-op support to help dealers understand available programs and put them to work. This gives dealerships a single partner to help navigate program requirements, benefits, and marketing opportunities.

Yes. PureCars provides creative and templates developed with OEM guidelines in mind, helping dealerships maintain brand consistency while meeting applicable manufacturer requirements.

Depending on the program, dealers can access OEM-approved marketing programs, incentive integration, brand-compliant creative, Tier 1, 2, and 3 support, Heavy-Up opportunities, manufacturer initiatives, and co-op or reimbursement support.

Eligible programs can provide access to co-op funds and reimbursement opportunities, helping dealerships get more value from their marketing investment. PureCars also helps streamline co-op support and align marketing activity with applicable OEM program requirements.

PureCars offers access to 30+ OEM program partnerships, backed by 20 years of automotive expertise and compliance with 40+ major manufacturers. These programs are designed to help dealers access OEM-aligned marketing opportunities, maximize available co-op dollars, and drive measurable ROI.

Yes. Dealer groups can view performance and market intelligence across multiple locations, compare rooftops, and see market trends specific to each location. This gives leadership and individual teams a consistent view of performance and priorities across the group.

Yes. The Market Rank report provides visibility into your competitive position and market share, helping you see how your dealership compares with nearby dealers and how the competitive landscape is changing.

Instead of evaluating marketing performance on its own, PureCars Insights puts your results in the context of what’s happening in your local market. This can help you identify where to shift budget, adjust targeting, refine messaging, or focus your marketing efforts.

PureCars Insights includes reports covering market trends, competitive position, model demand, geographic opportunities, lease versus purchase behavior, and marketing performance. Together, these reports provide a broader view of what’s happening in your market and how your dealership is performing within it.

PureCars Insights brings your dealership’s performance and local market intelligence into one view. It helps you understand what’s happening in your market, how your dealership compares, and where there may be opportunities to adjust your marketing strategy.

AI is built throughout the platform to identify opportunities, build audiences, trigger targeted campaigns, and prioritize customers. AI-powered conversations can also engage customers around the clock and help turn interest into booked appointments and sales.

PureCars activates audiences through automotive-focused digital and direct advertising, targeting real customer and market signals rather than broad audiences. AI audiences and workflows can also automate segmentation and campaign activation.

PureCars uses AI-powered predictive scoring to analyze customer and vehicle signals and identify customers who may be ready to buy, trade, service, or renew. Opportunities are prioritized so dealership teams can focus on customers who are most likely to take action.

PureCars unifies data from the DMS, CRM, service records, and website into one accurate customer record. This connected data gives dealerships a clearer view of each customer and their position in the customer journey.

The PureCars Customer Growth Platform connects dealership data, predictive intelligence, advertising, and AI-powered engagement in one platform. It helps dealerships understand their customers, identify opportunities, reach the right audiences, and drive outcomes.

Yes. PureCars is designed to support single-point dealerships, dealer groups, service and fixed ops teams, and commercial and fleet operations. The platform adapts to each business's operational goals, helping teams surface relevant insights, activate campaigns, and focus marketing efforts where they can have the most impact.

PureCars helps commercial teams identify businesses and high-value commercial audiences that are worth pursuing. Campaigns and outreach can be tailored around business needs, volume, timing, and other factors that distinguish commercial buyers from retail shoppers.

PureCars uses customer behavior and vehicle signals to identify customers who may be ready for service, including missed service intervals, lapsed maintenance patterns, and approaching warranty or lease milestones. These opportunities can trigger targeted outreach to help keep customers coming back.

PureCars gives dealer group leadership a single view across stores, making it easier to identify performance trends, see what strategies are working, and share successful approaches across markets while allowing individual dealerships to maintain local flexibility.

PureCars helps single-point dealerships make the most of their marketing budget and team resources by turning customer and market signals into actionable marketing. Buying signals are surfaced automatically, and campaigns can adapt to what's happening in the local market.

Once an opportunity is identified and prioritized, PureCars Data Mining helps turn it into a next step. Personalized dashboards, workplans, task assignments, and workflows help sales, BDC, service, and management teams know who owns the opportunity, what needs to happen next, and whether it is being worked.

Yes. PureCars Data Mining can identify service customers whose vehicle, ownership, or equity signals indicate a potential sales opportunity. It can also surface trade opportunities that align with your dealership’s inventory needs, helping sales and service teams recognize opportunities during the service visit.

Rather than giving your team a static list of customers, PureCars Data Mining ranks opportunities based on the signals that indicate a customer may be ready to take action. This helps your team focus on the customers who deserve attention first.

PureCars Data Mining can use signals from sources such as DMS, CRM, service records, ownership history, equity position, vehicle age, purchase history, and customer activity. Bringing these signals together provides a more complete view of the customer and the opportunities within your database.

PureCars Data Mining, powered by AutoAlert, helps dealerships identify customers who are most likely to buy, trade, service, or renew. It analyzes customer and vehicle data to surface opportunities, prioritize them, and help your team take action.

PureCars looks for curious, driven, and collaborative people who ask thoughtful questions, take ownership of outcomes, challenge ideas constructively, and work effectively across teams. Employees are expected to contribute ideas and help move the company forward.

PureCars is guided by five core values: Customer First, Ownership, Radical Candor, Respect, and Collaboration. These values shape how teams work together, make decisions, and support customers.

No. PureCars is designed to work as an extension of your agency. Your team maintains the client relationship and strategic role, while PureCars provides automotive-specific expertise, technology, campaign support, OEM compliance, and reporting behind the scenes.

Yes. PureCars works directly with leading OEMs, including GM, Stellantis, Kia, and Honda. Eligible dealer clients can access enrollment in 30+ turnkey OEM programs through the Partner Program, without the agency having to build and manage those OEM relationships itself.

PureCars has built its technology around the day-to-day needs of automotive dealerships and works with more than 40 major manufacturers. The company runs 30+ OEM-approved advertising programs and combines automotive expertise with technology designed specifically for dealership marketing.

PureCars unifies data from sources including the DMS, CRM, website, service department, and third-party providers into a single customer profile. That data can then power audience targeting, predictive intelligence, advertising, and reporting to help dealerships identify and act on opportunities.

PureCars connects customer data, predictive intelligence, advertising, AI, and reporting within one platform. This allows dealerships to identify opportunities, prioritize customers, activate campaigns, measure results, and optimize their marketing using the same data foundation.

PureCars has nearly two decades of experience in automotive retail, beginning with a focus on online merchandising and digital advertising and expanding into a connected platform for customer data, intelligence, advertising, AI, and reporting.

PureCars is a technology company built specifically for automotive retail, bringing together customer data, predictive intelligence, digital advertising, AI, and reporting to help dealerships grow.

The Partner Program allows agencies to add automotive services without expanding their headcount or infrastructure. Agencies can earn revenue share, access sales materials and training, receive dedicated support, and extend OEM programs and automotive technology to eligible dealer clients.

Your agency can offer digital advertising across search, social, video, and streaming; unified customer data and audience activation; predictive data mining and AI-powered engagement; custom reporting dashboards; retention and service marketing; and access to 30+ turnkey OEM programs.

Partnering with PureCars gives your agency access to automotive advertising expertise, proprietary technology, OEM relationships, and dedicated support without the cost of building those capabilities internally. You can expand your services for dealer clients while maintaining the client relationship and strategic role.

Yes. PureCars offers work-from-home flexibility along with competitive compensation and benefits. The company focuses on the results employees deliver rather than where they work.

PureCars supports employee growth through onboarding and training, leadership and manager development, and opportunities to grow within the company. New opportunities are shared internally, and employees are encouraged to work toward their career goals.

PureCars is a fast-paced, collaborative workplace built around accountability, open communication, and visible impact. Employees work closely across teams, and ideas are encouraged regardless of title or tenure.

We connect your existing data sources first. From there, your data is cleaned and unified, audiences are built, and campaigns go live. Your data stays current, so your team keeps working from an accurate, up-to-date view of every customer.

Built-in data hygiene, governance, and privacy controls keep your records clean, compliant, and ready for accurate activation.

For sales, it surfaces customers with purchase intent, equity, or lease-end opportunities. For service, it targets customers based on mileage, service history, ownership duration, recalls, and other signals.

Cleaner, more accurate data. Smarter audience segmentation. Better advertising match rates. More targeted sales and service campaigns. Stronger use of first-party data. Faster campaign activation. Less manual list work.

It gives dealerships a centralized, cleaner view of customer data, making it easier to build targeted audiences and activate campaigns across every channel.