PureCars Marketing

Personal at Scale.
Precise at Every Moment.

A full suite of marketing tools that fuels customer growth, scales every customer communication, and delivers personalized outreach at exactly the right moment, powered by the same intelligence that runs the PureCars platform.

Request a Demo
Customer profiles flowing into AI personalization and out to tailored email, direct mail and video messages
Hand holding out a car key

the problem

Your Customers Expect a Conversation. Most Dealers Send a Broadcast.

Today's car buyer and service customer expect outreach that reflects who they are: the vehicle they drive, where they are in ownership, and what they need next. Yet most dealership marketing still runs on static lists, one-size-fits-all offers, and campaigns built by hand.

The result is outreach that arrives too early, too late, or not at all, and the same customer receiving conflicting messages from sales, service, and marketing. When communication isn't connected to customer data, it can't keep pace with the customer.

Diverse team in a productive business meeting around a conference table

the suite

One Marketing Engine. Every Channel. Every Customer.

PureCars Marketing brings always-on programs, one-to-one email and direct mail, personalized video, and expert creative together in a single suite. Every channel draws from the same unified customer profile and the same predictive intelligence, so each message is informed by everything your dealership knows.

The outcome is communication that scales without losing its precision: thousands of customers reached individually, each with a message that reflects their vehicle, their equity, their service history, and their next likely step.

ALWAYS-ON PROGRAMSRunning in the background, every dayLIVEMOMENTMESSAGESENTService intervalService reminder412Lease maturityUpgrade offer186Equity shiftTrade-in offer264Ownership milestoneAnniversary note97Missed appointmentRebook nudge581,017 messages this weekNone of them built by hand
1:1 EMAILWritten for one customer6 personal detailsFromHometown ToyotaSubjectSarah, your Highlander’s next stepHi Sarah,Your lease endsin 45 days.Your 2021 Highlander has 38,200 milesand an estimated value of $27,400.Your service advisor Marcus canwalk you through upgrade options.Book my appraisalSent at 9:02 AM
1:1 DIRECT MAILPrinted for one householdTrigger: equity upJAMES,Your F-150 is worth$6,800 more thanyou might think.Get my trade valueLIKELY TO RESPONDHighMAILED TO1 householdIN MAILBOXThursdayMail reaches the households mostlikely to respond, with an offer built for them
VIDEO EMAILA human presence in the inboxRecorded for Priya“Hi Priya, it’s Marcus from the service team…”0:52OPENEDYes, 8:14 AMWATCHED92%REPLIEDBooked serviceFar harder to ignore than textBuild trust, explain an offer, welcome them back
CUSTOM CREATIVEOne brand across every channelOEM guidelines metEMAIL HEADERMAILERDISPLAY ADVIDEO END CARDDesigned by a dedicated creative team, fromcampaign concept to every template.

Capabilities

A Complete Toolkit for Customer Growth

how it works

The Right Customer.
The Right Message.
The Right Moment.

1

step one

Understand every customer

Outreach starts from a single, deduplicated profile that combines DMS, CRM, service, website, and equity data, so every message reflects the full relationship.

2

step two

Detect the moment

Predictive models continuously score your customer base and surface who is ready to buy, trade, service, or renew, turning buying signals into marketing triggers.

3

step three

Personalize with AI

AI selects the audience, tailors the offer, and shapes the message for each individual, then chooses the channel most likely to earn a response.

4

step four

Deliver across channels

Email, direct mail, and video work as one coordinated sequence, so customers hear a consistent story rather than competing ones.

5

step five

Measure and refine

Every response feeds back into the platform, sharpening timing, targeting, and creative with each campaign.

Outcomes

Built to Grow Every Customer Relationship

Fuel Customer Growth

Win more conquest, retention, service, and repeat business by reaching customers when they are most ready to act.

Scale Customer Communications

Replace manual list pulls and one-off campaigns with automated programs that run across your entire customer base.

Deliver Personal, Targeted Outreach

Give every customer relevant, consistent communication across sales, service, and marketing.

Smiling woman talking with a sales associate at a car dealership

One platform

Part of the PureCars Customer Growth Platform

PureCars Marketing runs on the same foundation as PureCars CDP and PureCars Identity, and is triggered by the predictive signals from PureCars Data Mining. Paired with PureCars Ads, it extends a single customer strategy from paid media to the inbox and the mailbox, so every channel works from the same intelligence.