Empowering Dealers

With best-in-class solutions that increase efficiency and profitability.


Buyers are more sophisticated, better informed, and shop on their own terms well before they set foot in a dealership. Only PureCars gives dealers a solution designed to identify their best customers more quickly, reach them more efficiently, and sell them more profitably.

We Are On Your Side

Our team of savvy customer experience experts is committed to your success. Driving advertising results and delivering high quality opportunities is our only priority.


We empower dealers to reclaim control of the shopper experience

At PureCars, we follow each buyer through their buying journey, which means every dollar is spent with more precision. That creates less ad spend waste and ultimately lowers the cost of every vehicle sold.


Our tools consistently drive better results

Pro Dealer is the first of its kind— with PURE Insights, one simple, customizable interface that gives dealers the precise information they need to benchmark performance against peers, gain visibility into the impact of advertising, and ultimately lower Ad Cost per Sale and Ad Cost per RO.

“PureCars’ partnership has been instrumental in helping us restructure our digital marketing strategies, and delivering unprecedented levels of success.”

Andrew Riffe, CMTO, The Dimmitt Auto Group


There is no substitute for expertise

PureCars is a leading Automotive Software and Managed Services Company serving Dealerships, Advertising Associations, and OEMs across the North American retail automotive industry. Our software and services drive unfair competitive advantages to over 2,500 retail operations in the US and Canada, and underpins the operations of over 50 Automotive Agencies. We’re a certified digital provider for 16 OEM Programs and compliant with over 40 Brands.

As an industry leader in digital advertising and merchandising solutions, PureCars brings the experience and technology to dealers and dealer groups to market cars and convert leads, at scale. Backed by our proprietary PURE™Insights, we’re committed to empowering dealers through our industry-leading tech which leverages data and insights to make smarter media buys and deliver highly qualified sales opportunities for your dealership.