With information that’s PURE™ –  Proven, Understandable, Relevant, and Essential


At PureCars, better information is behind everything we do. PURE™ Intelligence refers to our proprietary way of collecting the right information and then synthesizing it so that it is not only relevant to each dealer, but immediately actionable. Which leads to our dealers staying in front of their customers, dominating market share, and gaining unfair advantage over their competitors.

About Us - company

We Are On Your Side

Our team of savvy customer experience experts is committed to your success. PURE Intelligence allows us to make recommendations based on your goals, not our commissions.

About Us - company

We empower dealers to reclaim control of the shopper experience

Pure Intelligence follows each buyer through their buying journey, which means every dollar is spent with more precision. That creates less ad spend waste and ultimately lowers the cost of every vehicle sold.

About Us - company

Our tools consistently drive better results

Pro Dealer is the first of its kind— with PURE Insights, one simple, customizable interface that gives dealers the precise information they need to benchmark performance against peers, gain visibility into the impact of advertising, and ultimately lower Ad Cost per Sale and Ad Cost per RO.

The information within PURE Insights can be counted on to be PURE:


There is no substitute for expertise

PureCars is a leading Automotive Software and Managed Services Company serving Dealerships, Advertising Associations, and OEMs across the North American retail automotive industry. Our software and services drive unfair competitive advantages to over 2,500 retail operations in the US and Canada, and underpins the operations of over 50 Automotive Agencies. We’re a certified digital provider for 16 OEM Programs and compliant with over 40 Brands.

Better Information. Better Decisions. Better Results.

Find out why thousands of dealers choose PureCars to make better decisions for their business. Book a quick discovery session or a full demo.
Fields marked with an * are required
By completion and submission of this form, I consent to receive communication from a representative of PureCars by phone, text or email.