case studies

How Top Automotive Brands Win with PureCars

Smart strategies, proven growth. See how leading dealers and OEMs succeed with PureCars.

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No Two Dealerships Face the Same Challenge

Some dealerships are working to fill service bays. Others are trying to win back customers who've gone quiet, or stretch a tightening ad budget further. The case studies below walk through the real challenges dealerships brought to PureCars, the approach we took to address them, and the outcomes that followed.

Browse the Case Studies

Explore the full library to see how dealerships across the country are approaching their own marketing and growth challenges, and where they landed.

How a Holiday-Driven, Multi-Touch Strategy Helped a Rural Dealership Drive Year-Round Sales
Success Stories
July 17, 2026

How a Holiday-Driven, Multi-Touch Strategy Helped a Rural Dealership Drive Year-Round Sales

For many rural dealerships, staying top-of-mind can be a challenge. Smaller markets often mean tighter audiences, making it harder to consistently generate new demand without over-relying on the same customer base.

How a Mazda Dealership Drove More Appointments with Paid Social
Success Stories
June 23, 2026

How a Mazda Dealership Drove More Appointments with Paid Social

A Mazda dealership on the West Coast wanted to build stronger connections with local customers and increase appointments through social media. The goal was to keep audiences engaged with consistent, timely content while promoting offers that would motivate them to take action.

Driving High-Value Upgrades with Personalized Video Outreach
Success Stories
June 15, 2026

Driving High-Value Upgrades with Personalized Video Outreach

When it comes to upgrading vehicles, timing and messaging are everything. One dealership recently uncovered a valuable opportunity hidden in plain sight: customers who had purchased over a year ago, many with monthly payments exceeding $800. These high-equity owners were ideal upgrade candidates—but only if the message could break through the noise.

Building a Stronger Service Brand Through Display Advertising
Success Stories
June 4, 2026

Building a Stronger Service Brand Through Display Advertising

A Chevrolet dealership wanted to increase awareness of its service department and keep its Fixed Ops brand top-of-mind among local vehicle owners. The dealership aimed to expand its reach across digital channels beyond search and capture customers earlier in their service journey.

How Direct Mail Drove Measurable Service Growth in Just 60 Days
Success Stories
May 27, 2026

How Direct Mail Drove Measurable Service Growth in Just 60 Days

Consistent, targeted direct mail can do more than just reach inboxes—it can drive real, business outcomes. By combining advanced data with multi-touch outreach, dealerships can turn service campaigns into revenue-generating engines, even in a short time frame.

How Google’s AI-Backed Broad Match Drove ROI for PureCars Dealers
Success Stories
April 30, 2026

How Google’s AI-Backed Broad Match Drove ROI for PureCars Dealers

For years, Broad Match keywords carried a reputation for being too broad, often triggering ads for irrelevant queries and hurting campaign performance. Many advertisers leaned on Broad Match Modifiers (BMM) to regain control, but when BMM was deprecated, confidence in Broad Match dropped further.