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Maximize Reach & Drive Sales with OTT Advertising for Your Dealership
In today’s competitive automotive landscape, capturing the attention of potential buyers requires meeting them where they are—on their favorite streaming platforms. Over-the-Top (OTT) Advertising allows your dealership to engage high-intent audiences through targeted video ads delivered directly to smart TVs, streaming devices, and mobile platforms. At PureCars, we offer OTT Advertising Solutions designed to increase brand awareness, boost new and used vehicle sales, and generate more service appointments for your dealership.
What is OTT Advertising?
OTT advertising delivers video ads to viewers through streaming services and connected TV platforms like Hulu, Roku, Amazon Fire TV, YouTube TV, and other popular apps. Unlike traditional TV ads, OTT ads allow for advanced audience targeting, real-time performance tracking, and measurable ROI—ensuring your dealership’s message is seen by the right people at the right time.
Why OTT Advertising is a Game-Changer for Dealerships
Today’s car buyers are consuming more content via streaming platforms than traditional cable TV. OTT Advertising gives your dealership the ability to:
Reach Cord-Cutters & Streaming Audiences
Connect with viewers who no longer watch traditional TV but actively engage with streaming platforms.
Deliver Hyper-Targeted Ads
Use demographic, geographic, and behavioral data to serve ads to in-market shoppers, ensuring higher engagement and conversion rates.
Maximize Ad Spend Efficiency
Leverage data-driven insights to optimize ad delivery and minimize wasted impressions.
Our OTT Advertising Solutions Include:
In-Market Audience Targeting
- Target potential car buyers actively searching for new or used vehicles.
- Use advanced data to segment audiences based on interests, browsing history, and purchase intent.
Inventory Promotions & Model-Specific Ads
- Showcase your in-stock inventory with engaging video ads that drive traffic to your VDPs.
- Promote high-demand models and special offers to encourage test drives and purchases.
Service & Fixed Ops Campaigns
- Engage existing customers with service reminders and maintenance offers.
- Drive service appointments by promoting seasonal specials and routine maintenance packages.
Conquest & Competitor Targeting
- Capture market share by targeting customers who have engaged with competing dealerships.
- Position your dealership as the preferred choice in your local area.
How OTT Advertising Benefits Your Dealership
Increase Brand Awareness in Your Local Market
Position your dealership as the go-to choice for car buyers by staying top-of-mind with engaging video content.
Boost New & Used Vehicle Sales
Drive high-quality traffic to your website by showcasing inventory, promotions, and special offers to in-market buyers.
Generate More Service Appointments
Keep your service lanes full by targeting existing customers with timely service reminders and special offers.
Target High-Intent Audiences with Precision
Leverage first-party data, third-party insights, and AI-driven audience segmentation to ensure your ads are seen by those most likely to take action.
Increase Brand Awareness in Your Local Market
Position your dealership as the go-to choice for car buyers by staying top-of-mind with engaging video content.
Boost New & Used Vehicle Sales
Drive high-quality traffic to your website by showcasing inventory, promotions, and special offers to in-market buyers.
Generate More Service Appointments
Keep your service lanes full by targeting existing customers with timely service reminders and special offers.
Why Choose PureCars for OTT Advertising?
Data-Driven Optimization with PURE Insights
Our proprietary platform, PURE Insights, provides real-time performance analytics that allow us to continuously refine your OTT campaigns for maximum impact.
Engaging, High-Quality Creative
We craft visually compelling video ads that capture attention and drive action—whether it’s scheduling a test drive, exploring a promotion, or booking a service appointment.
Seamless Cross-Channel Integration
Enhance your digital marketing strategy by integrating OTT with your paid search, paid social, and direct mail efforts to create a cohesive and powerful brand message across all touchpoints.
Proven Results for Automotive Dealerships
Higher Engagement & Brand Recognition
Increased Website Traffic & VDP Views
More Test Drives, Sales, & Service Appointments
Improved ROI & Campaign Efficiency
“It pays for itself and then some, the ROI is a no brainer. The sales campaigns have been awesome, we’ve seen a clear lift in what we’ve been doing.”
📅 Ready to Take Your Dealership’s Advertising to the Next Level?
Discover how PureCars OTT Advertising Solutions can help you reach the right audience, increase brand awareness, and drive measurable results.
👉 Contact us today to schedule a consultation and get started!
