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Unlock the Power of Your Website Traffic with PURE Identity
Turn anonymous traffic into your most valuable asset.
PURE Identity enhances your existing AutoMiner data by identifying, enriching, and segmenting anonymous website visitors—even as they switch between phone, tablet, and desktop. With the average car shopper using 3.2 devices, PURE Identity ensures you're not missing key signals or wasting valuable ad spend.
Smarter Data. Smarter Marketing.
With PURE Identity, you can:
Link known customers to previously unknown devices
Build complete, unified customer profiles
Identify high-intent shoppers across fragmented digital journeys
Create accurate, high-performing retargeting audiences
Why PURE Identity Matters
In today’s competitive landscape, your dealership needs hyper-targeted, strategic messaging. PURE Identity gives you the edge with real-time data enrichment that helps you:
Reach shoppers before they defect to competitors
Capture more leads from existing traffic
Strengthen lookalike and conquest audiences
Enhance retargeting across Google, Meta, and other platforms
Reduce ad costs while driving more qualified traffic
From Anonymous to Actionable
PURE Identity transforms your anonymous traffic into activated audiences within the AutoMiner. Whether you're focused on moving inventory, increasing service appointments, or growing vehicle acquisitions, PURE Identity delivers the ideal audiences for every campaign objective.
Ideal for Campaigns Like:
- Lease or loan term-end
- Recall or warranty expiration
- Low APR or over-mileage messaging
- Trade-up offers
- Service due reminders or specials
- Vehicle acquisition
- Conquest marketing
Boost ROAS & Cut Wasted Spend
In a privacy-first marketing environment, PURE Identity keeps your dealership both compliant and efficient. By capturing more first-party data directly from your website and aligning with actual buyer behavior, you'll reduce waste and maximize the impact of every marketing dollar.
The Future Is Personal — And It's Here
No more guesswork. No more wasted impressions.
PURE Identity empowers your dealership to market smarter, connect faster, and drive measurable revenue—even in uncertain times.
Ready to Identify More Shoppers, Lower Ad Costs & Increase Conversions?
Let’s activate PURE Identity for your dealership today.
Can I purchase Digital Advertising without the AutoMiner CDP?
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Can I use the AutoMiner CDP and continue to use my current digital advertising vendor?
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What services does PC/TAM provide?
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