A New Digital Home for PureCars

Today, PureCars is introducing a new website designed to bring more of our story, products, and solutions together in one place.

Following the acquisition of AutoAlert, the new site brings the PureCars and AutoAlert product portfolios together under one digital experience, making it easier for dealerships to explore the tools and solutions available across the customer journey.

And while the website has a new look and feel, it is still unmistakably PureCars.

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One Website. A Broader View of Customer Growth.

Over the years, PureCars has continued to expand how we help dealerships connect with customers, make smarter marketing decisions, and grow their businesses.

With AutoAlert now part of the PureCars family, we have an even broader set of capabilities to bring to dealerships, from data and insights to marketing, advertising, customer engagement, and predictive technology.

The new website reflects that broader story.

Visitors can now explore PureCars products alongside AutoAlert solutions in one place, with a clearer view of how these capabilities can support dealerships across the customer journey.

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A New Look, Built on the PureCars Brand

The new website introduces an updated visual experience with refreshed layouts, imagery, product presentation, and navigation.

But this is not a departure from who we are.

We wanted the site to feel modern and forward-looking while staying true to the PureCars brand dealerships already know. The result is a cleaner, more cohesive experience that gives our products room to stand out while maintaining the personality and visual identity that make PureCars, PureCars.

From the colors and typography to the way we tell our story, the new site builds on the foundation we've established rather than starting over.

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Bringing More of the Customer Journey Together

The new website also gives us an opportunity to tell a more complete story about customer growth.

From understanding a dealership's market and customer data to activating audiences, driving demand, engaging shoppers, and building long-term relationships, the PureCars portfolio continues to expand across the customer journey.

The site brings these capabilities into a more connected experience, helping dealerships better understand what each solution does and where it can fit into their broader marketing and growth strategy.

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What's Next

Launching the new website is an important step in bringing the next chapter of PureCars to life.

It gives dealerships one place to explore our growing portfolio while giving our team a stronger foundation to share new products, insights, resources, and ideas.

There is still more to come.

As we continue bringing together the expertise, technology, and data science behind PureCars and AutoAlert, our goal remains the same: helping dealerships connect every customer and activate every opportunity.

Explore the new PureCars website and see what's next.

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