Turning Recalls into Service Revenue: How a Honda Dealership Used PureCars CDP to Drive Fixed Ops Growth

Open recalls aren’t just a safety issue—they’re also a missed revenue opportunity if left unaddressed. A Honda dealership recognized a gap in their recall outreach process, one that was costing them valuable service business. Without a structured way to contact affected customers, the dealership was missing out on both customer re-engagement and fixed ops growth.

The Challenge

Customers with open recalls were not receiving proactive outreach. Without a reliable system in place, the dealership struggled to efficiently identify vehicles eligible for immediate recall service, resulting in missed opportunities and unrealized revenue.

The Solution

To close this gap, the dealership turned to PureCars’ Customer Data Platform, and its seamless integration with Recall Masters. Together, these tools enabled a fully automated monthly campaign targeting customers with open recalls.

Here’s how the strategy worked:

• Identification: The CDP matched VINs to open recalls that had an available fix and had not yet been completed elsewhere.
• Outreach: Targeted email and SMS messages were sent automatically, reminding customers to schedule their recall appointment.
  Execution: The process was streamlined, providing a seamless experience for both customers and service advisors.
  

The Results

In just 120 days, the dealership achieved:

• 267 attributed repair orders (ROs)
• $144,000 in service revenue

Why It Worked

By automating recall outreach and integrating accurate VIN-level data, the dealership created a proactive process that brought customers back into the service lane. Instead of relying on manual tracking or inconsistent efforts, PureCars' CDP allowed them to turn what was once a missed opportunity into a reliable revenue stream.

With the right data and automation in place, recall campaigns can be a win for customer safety—and for your bottom line.

Looking to drive more service revenue through recall outreach?
Discover how PureCars CDP can help you build proactive, automated campaigns that bring customers back and boost fixed ops performance.

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