PureCars in the News

What's New at PureCars

October 23, 2026

Outsmarting the Election Ad Spike: Where Dealerships Should Shift Their Marketing Dollars

To maximize ROI, dealerships should pivot spend toward first-party data networks, automated feed-based channels, mid-funnel local streaming, and high-margin service departments.

Blog

October 22, 2026

Data Mining Isn’t the Question. What You Do With It Is.

Every dealership has customers sitting in its database with equity, service activity, purchase history, loyalty, and other signals that indicate they may be ready to make a move. The opportunity isn't finding more data. It's making sure your team knows who to contact, why they should contact them, and what to do next.

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Blog

January 27, 2025

NADA 2025 Recap: Hot Topics and Key Takeaways for the Automotive Industry

The biggest event of the automotive industry has come and gone, leaving dealerships energized with ideas and strategies to implement. As you settle back at your dealership, following up with vendors and reviewing your notes, let’s dive into the key trends and insights that captured everyone’s attention on the showroom floor.

Blog

January 23, 2025

Looking Back and Moving Forward: PureCars’ 2024 Achievements and 2025 Vision

As 2025 begins, PureCars CEO Aaron Sheeks reflects on a transformative year for the company, setting the stage for the future of automotive marketing. In an interview with John Fitzpatrick on CBT News, Sheeks highlighted the milestones of 2024, discussed the challenges and opportunities for dealerships, and unveiled exciting plans for 2025, including the launch of RylieAI.

News

January 22, 2025

PureCars Introduces RylieAI: The Leading Edge of Automotive Advertising Technology

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the release of RylieAI, a powerful new toolset designed to help dealerships connect with customers more effectively, drive revenue growth, and maintain a competitive edge in the rapidly evolving automotive landscape. Powered by PureCars’ proprietary Customer Data Platform (CDP), The AutoMiner, this integrated platform empowers dealerships to connect with customers more effectively, increase efficiency, and ultimately achieve greater success.

Videos

January 15, 2025

Video: PureCars Client Success Stories

Discover how dealerships across the country are achieving remarkable results. From boosting customer engagement to driving more revenue, hear directly from our clients as they share their experiences, strategies, and the impact of using innovative tools like Digital Advertising and the AutoMiner. Watch now to see how these success stories could inspire your dealership's journey!

News

January 15, 2025

PureCars Delivers Outstanding Results for Dealers in Collaboration with Meta

PureCars, the leading customer data and marketing platform for automotive dealers, announced today its exceptional Meta ad performance results for its dealership partners in 2024. These achievements follow the successful implementation of Meta’s Conversion API (CAPI) and strategic shifts in optimization efforts. By leveraging machine learning optimizations toward Vehicle Details Page conversions rather than traditional link clicks, PureCars significantly enhanced dealer performance across several key metrics.

Blog

January 14, 2025

Inside the Automotive Revolution: Aaron Sheeks on PureCars, NADA 2025, and the Future of AI

Aaron Sheeks, CEO of PureCars, recently sat down with the Car Guy Coffee Podcast to discuss the upcoming NADA 2025 and what’s next for the automotive industry. The conversation highlighted PureCars’ commitment to innovation, customer-centric strategies, and the exciting events surrounding their participation at NADA, the world’s largest automotive stage. Here are the key takeaways from the interview.

Blog

January 13, 2025

Experience the Best of NADA 2025 with PureCars

NADA 2025 is just around the corner, and PureCars is bringing an exciting lineup of events to New Orleans designed to help your dealership succeed in the ever-evolving automotive landscape. Whether you're looking to dive into the latest in Amazon video advertising, explore the power of customer data platforms (CDPs), or discover how AI can revolutionize your operations, PureCars has you covered. Here's your exclusive guide to PureCars' must-attend events at NADA 2025!

Product Videos

January 10, 2025

Video: Meet RylieAI

RylieAI isn’t just another tech upgrade—it’s a comprehensive suite that integrates audience targeting, digital assistance, and seamless communication into a dealership’s daily operations.

Success Stories

January 9, 2025

Maximizing Digital Advertising Potential Through Strategic Collaboration: Subaru of Niagara's Success with PureCars

Subaru of Niagara, a prominent dealership, was on the hunt for a digital advertising provider that could take their marketing efforts to the next level. They needed a partner who could manage a wide range of services, including Paid Search, Paid Social, Performance Max, and OTT campaigns. Beyond just execution, they were looking for in-depth reporting that could translate complex data into actionable insights, allowing them to measure the true impact of their marketing efforts on revenue.

Videos

January 6, 2025

Video: Looking Back and Moving Forward: PureCars’ 2024 Achievements and 2025 Vision

Blog

December 16, 2024

PureCars Joins V20 Group: Driving Innovation and Collaboration

PureCars is thrilled to announce our membership in David Kain's V20 Group for vendors, a transformative initiative redefining collaboration in the automotive industry. This partnership underscores our commitment to innovation, industry leadership, and delivering exceptional value to our dealership partners.

Blog

December 11, 2024

From TV to OTT: How PureCars Amplified a Regional Business Center's Marketing Impact

The shift from traditional TV advertising to Amazon’s OTT platform marked a significant advancement for a regional business center. With PureCars’ strategic expertise, the campaign not only met but exceeded its goals. This success story illustrates the power of integrating digital advertising with traditional methods to achieve substantial marketing impact.

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