PureCars in the News

What's New at PureCars

Blog
October 23, 2026

Outsmarting the Election Ad Spike: Where Dealerships Should Shift Their Marketing Dollars

To maximize ROI, dealerships should pivot spend toward first-party data networks, automated feed-based channels, mid-funnel local streaming, and high-margin service departments.

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Blog
October 22, 2026

Data Mining Isn’t the Question. What You Do With It Is.

Every dealership has customers sitting in its database with equity, service activity, purchase history, loyalty, and other signals that indicate they may be ready to make a move. The opportunity isn't finding more data. It's making sure your team knows who to contact, why they should contact them, and what to do next.

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Blog
September 8, 2023

How to Attract Millennial and Gen-Z Car Buyers

Imagine you’re in a room full of eager Millennial and Gen-Z car buyers. They’re buzzing with excitement, mobile devices in hand, swapping tales of their latest digital discoveries and eco-friendly finds. As a dealership, capturing their attention might seem like decoding an enigma. But what if the key wasn’t so elusive?

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Blog
September 7, 2023

Uncover Anonymous Traffic with PURE Identity

Introducing a revolutionary enhancement to the AutoMiner Customer Data Platform: PURE Identity. In the dynamic realm of automotive sales and service, understanding and engaging with anonymous website traffic has remained a challenge – until now. With the addition of PURE Identity, dealers can unveil the identities of these elusive visitors, transforming obscured data into actionable insights.

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Blog
September 1, 2023

Digital Dealer 2023 Las Vegas | October 17-19 | PureCars

JOIN PURECARS IN LAS VEGAS OCTOBER 17-19 AT DIGITAL DEALER 2023 Digital Dealer Conference & Expo, held biannually, brings together automotive dealers, OEMs, thought leaders, and auto retail solution providers for a 2.5-day experience, powering professional growth and connections. With over 100 exhibitors, this year’s show is going to be huge! You can find the PureCars team in booth 1619 along the main aisle.

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Blog
August 15, 2023

Boost Your Dealership's Sales: Harnessing the Power of Digital Advertising

Within the highly competitive automotive sales market, staying ahead of the curve requires more from your dealership than having the latest models on the showroom floor. Customers are increasingly connected, researching and shopping online. Embracing the power of digital advertising for your dealership is no longer a choice. It’s a necessity.

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Success Stories
August 14, 2023

Advantage Ford Gains the Upper Hand With PureCars

To stand out in Calgary’s competitive market, Advantage Ford looks to PureCars for results-driven digital advertising. Not only are they achieving great results, but they also receive a level of support that goes beyond the typical supplier-customer relationship.

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Blog
July 12, 2023

Harnessing the Power of First-Party Data: The Essential Role of a Customer Data Platform

In today’s dynamic digital marketing environment, dealerships are discovering an essential ally in the Customer Data Platform (CDP). With the impending transition toward a digital landscape reliant on first-party data — a shift primarily propelled by Google’s phase-out of third-party cookies by 2024 — CDPs are the solution for audience targeting, enhancing customer engagement and driving marketing ROI.

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News
July 5, 2023

PureCars Customer Data Platform, the AutoMiner, Now Available as an Add-on in the GM Dealer Digital Solution Program

PureCars, the leading customer data and marketing platform for automotive dealers, announced today that their Customer Data Platform (CDP), The AutoMiner, has been approved as an add-on solution in GM’s Dealer Digital Solution program and available for IMR match reimbursement. US-based GM dealerships can now add the powerful CDP technology to their digital advertising packages.

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Success Stories
June 23, 2023

Grainger Nissan Finds BDC Performance Gold With The AutoMiner

Grainger Nissan was launching a fixed ops marketing strategy and needed to boost productivity targets with their outsourced BDC, specifically improving calls made vs. appointments set and increasing show rates. They looked to the AutoMiner Customer Data Platform for help.

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Success Stories
June 9, 2023

For Dan Cummins, PureCars is the Choice to Keep Sales Goin'

Dan Cummins Chevrolet trusts PureCars to activate their digital advertising with first-party data, using our powerful customer data platform technology. This powerful duo helps the dealer stand out in their competitive Lexington market.

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News
May 30, 2023

PureCars Announces Aaron Sheeks as Chief Executive Officer

PureCars, the leading customer data and marketing platform for automotive dealers, announced today the appointment of Aaron Sheeks as Chief Executive Officer. Mr. Sheeks had been serving as President since joining PureCars in January 2023.

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Success Stories
May 15, 2023

Jackie Cooper Nissan Conquers “Titan-ic” Sales Goal in Record Time with AutoMiner

In a Tulsa market heavily weighted toward cars, mid-size SUVs and domestic brand trucks, Jackie Cooper Nissan had a “Titan” of a sales goal: sell 10 Nissan Titan trucks in a month, with only 18 in stock.

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News
May 2, 2023

PureCars Dealer Survey Reveals Opportunities for Dealers to Better Maintain, Capitalize on First-Party Data

PureCars commissioned an online survey to retail executives in March 2023. The respondents represented franchise dealerships across the U.S. Key survey insights include:

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