PureCars Is Proud To Be Certified in the Acura Digital Program
Reach new shoppers and nurture existing clients through an omni-channel advertising approach combined with the power of the best customer data platform in the industry.
Participation has its benefits
Dealers participating in the Acura Digital Program enjoy competitively priced solutions with a range of benefits including:
Customer Data Platform
Clean, append, and capitalize on your dealership’s customer data.
Your dealership’s first-party customer data is a treasure trove of audience insights. Make effective use of it to target the right customers on any outbound marketing channel — with a goal of increasing profitability in sales and service.
Digital Advertising
Maximize ROI and attract quality traffic to your site with the best in digital advertising.
Our powerful ad technology gives you access to search, social, display, connected video, streaming audio and more. With integrated advertising across all channels, we’ll drive better results, optimize performance in real-time and reduce ad waste.
Market Data & Reporting
Dive into insights on your performance — and your competition’s, too.
Get the data you need, when you need it with our market data and reporting. You’ll get precise insight into ad spend, market demand, competitor performance and more. This insightful data helps you make better marketing decisions and improves advertising ROI.
PureCars Customer Data & Marketing Platform
We offer packaging options to fit the needs of every Acura dealer:
Tech Package
Includes:
- Search, Display, Social, Video (YouTube), Google Vehicle Ads
& Performance Max, Streaming Audio, PureCars TV (OTT) - Automated Incentives
- Third-Party Audience Activation
- On-site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360 (“GA4 360”)
A-Spec Package
Includes All Tech Package Features, Plus:
The AutoMiner Customer Data Platform
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales, Fixed Ops & Video Email Campaigns
- BDC Call Lists
Advance Package
Includes All Tech & A-Spec Package Features, Plus:
- Fixed Ops Digital Advertising
- Custom Creative Services - Display, Social, Video (YouTube), Video (OTT)
- Local SEO & Google Vehicle Listings
Tech Package
Includes:
- Search, Display, Social, Video (YouTube), Google Vehicle Ads
& Performance Max, Streaming Audio, PureCars TV (OTT) - Automated Incentives
- Third-Party Audience Activation
- On-site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360 (“GA4 360”)
Tech Package
Includes:
- Search, Display, Social, Video (YouTube), Google Vehicle Ads
& Performance Max, Streaming Audio, PureCars TV (OTT) - Automated Incentives
- Third-Party Audience Activation
- On-site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360 (“GA4 360”)
A-Spec Package
Includes All Tech Package Features, Plus:
The AutoMiner Customer Data Platform
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales, Fixed Ops & Video Email Campaigns
- BDC Call Lists
Tech Package
Includes:
- Search, Display, Social, Video (YouTube), Google Vehicle Ads
& Performance Max, Streaming Audio, PureCars TV (OTT) - Automated Incentives
- Third-Party Audience Activation
- On-site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360 (“GA4 360”)
A-Spec Package
Includes All Tech Package Features, Plus:
The AutoMiner Customer Data Platform
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales, Fixed Ops & Video Email Campaigns
- BDC Call Lists
Advance Package
Includes All Tech & A-Spec Package Features, Plus:
- Fixed Ops Digital Advertising
- Custom Creative Services - Display, Social, Video (YouTube), Video (OTT)
- Local SEO & Google Vehicle Listings