30+ OEM Certified Programs. Built for Dealer Performance.
Backed by 20 years of automotive expertise, PureCars connects you with certified OEM programs designed to maximize co-op dollars and drive measurable ROI.
For two decades, PureCars has built relationships with manufacturers across the automotive industry. Today, our network includes 30+ OEM program partnerships and compliance with 40+ major manufacturers — giving dealers access to proven marketing programs, competitive program pricing, OEM-aligned creative, and streamlined co-op support.
Explore Our OEM Network
Explore program details, available solutions, and enrollment information.
Acura Digital Dealer Program (ADDP)
Reach more shoppers and turn customer data into sales with PureCars’ certified Acura program. Omnichannel advertising, automated incentives, audience activation, on-site offers, and data enrichment work together, backed by strategic support to maximize results.
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Audi Dealer Digital
Win new shoppers and keep existing customers coming back with PureCars’ certified omnichannel advertising. Combine digital media, customer data activation, audience targeting, on-site offers, and market insights with strategic support to boost marketing performance.
Audi Preferred Provider - Data Mining
Engage customers right when they’re ready to buy. Use advanced data mining by AutoAlert to spot buying signals and personalize outreach. Engage customers when it matters most. Products are co-op eligible under the Audi Tier 3 Marketing Fund.
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BMW Certified Digital Advertising
Reach more BMW shoppers across search, display, social, video, and connected TV with certified advertising powered by customer data and market intelligence. Add PureCars CDP, identity resolution, fixed ops advertising, local SEO, and performance reporting.
BMW Aftersales Marketing
Drive more Parts & Service revenue with a certified Fixed Ops program spanning search, display, social, Performance Max, YouTube, streaming video, and CTV/OTT. Activate first-party data through PureCars CDP for targeted sales and service campaigns.
Ford/Lincoln National Program
Retain more customers, build loyalty, and drive results. Data Mining by AutoAlert gives Ford and Lincoln dealers actionable buying insights to engage the right customers at the right time.
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Genesis Digital Program
Reach and nurture more Genesis customers with certified advertising across search, retargeting, Performance Max, social, and video. Media works alongside market insights, customer data activation, identity resolution, and fixed ops advertising to drive sales and service.
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GM Dealer Digital Solution (DDS)
Reach more GM shoppers with certified advertising across search, retargeting, display, social, and fixed ops, guided by actionable insights. Add PureCars CDP, identity resolution, and more to activate customer data and extend your reach.
GM CDM (Customer Data Mining) - IMR
Turn customer data into retention and loyalty. Data mining by AutoAlert helps Chevrolet, Buick, GMC, and Cadillac dealers engage the right customers at the right time with turnkey, iMR-approved solutions eligible for GM Customer Data Mining co-op reimbursement.
More Than a Program.
A Strategic Advantage.
Participating in an OEM program with PureCars gives your dealership access to benefits designed to support compliant, effective, and efficient marketing.
OEM-Approved Programs
Access proven marketing programs available through participating OEMs, built to meet manufacturer requirements.
Incentive Integration
Connect eligible marketing activity with OEM incentives and program structures to help maximize available opportunities.
Brand-Compliant Creative
Access templates and creative developed with OEM guidelines in mind, helping your dealership maintain brand consistency and compliance.
Tier 1, 2 & 3 Support
Programs designed to align with marketing strategies across OEM, regional, and dealer-level initiatives.
Heavy-Up & Manufacturer Initiatives
Take advantage of select OEM Heavy-Up opportunities and other manufacturer-led marketing initiatives.
Co-Op & Reimbursement Support
Where available, eligible programs can provide access to co-op funds and reimbursement opportunities, helping dealers get more value from their marketing investment.
