30+ OEM Certified Programs. Built for Dealer Performance.
Backed by 20 years of automotive expertise, PureCars connects you with certified OEM programs designed to maximize co-op dollars and drive measurable ROI.
For two decades, PureCars has built relationships with manufacturers across the automotive industry. Today, our network includes 30+ OEM program partnerships and compliance with 40+ major manufacturers — giving dealers access to proven marketing programs, competitive program pricing, OEM-aligned creative, and streamlined co-op support.
Explore Our OEM Network
Explore program details, available solutions, and enrollment information.
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Stellantis Digital Program
Reach new shoppers and existing customers with certified omnichannel advertising powered by customer data and market intelligence. Covers search, display, social, Google Vehicle Ads, Performance Max, video, streaming audio, fixed ops, identity resolution, and the option for custom creative.
Stellantis Digital - Equity Mining
Reach the right customers at the right time with Data mining by AutoAlert. Advanced behavioral insights help Stellantis dealers identify hot opportunities and turn them into engaged, ready-to-buy customers.
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Subaru Certified Digital Program
Reach more Subaru customers across search, display, social, connected video, streaming audio, and other digital channels through PureCars’ certified program, with fixed ops advertising available across every channel to grow service revenue.
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Toyota Canada Dealer Digital Solutions Program
Reach more Toyota Canada shoppers with certified advertising across search, display, social, video, Google Vehicle Ads, Performance Max, and enhanced video. Add on-site offers, enhanced fixed ops advertising, and market intelligence reporting.
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Volkswagen Dealer Digital
Reach new Volkswagen shoppers and nurture existing customers with certified omnichannel advertising powered by customer data and market intelligence. Covers search, display, social, video, Google Vehicle Ads, Performance Max, streaming audio, CTV/OTT, and fixed ops.
More Than a Program.
A Strategic Advantage.
Participating in an OEM program with PureCars gives your dealership access to benefits designed to support compliant, effective, and efficient marketing.
OEM-Approved Programs
Access proven marketing programs available through participating OEMs, built to meet manufacturer requirements.
Incentive Integration
Connect eligible marketing activity with OEM incentives and program structures to help maximize available opportunities.
Brand-Compliant Creative
Access templates and creative developed with OEM guidelines in mind, helping your dealership maintain brand consistency and compliance.
Tier 1, 2 & 3 Support
Programs designed to align with marketing strategies across OEM, regional, and dealer-level initiatives.
Heavy-Up & Manufacturer Initiatives
Take advantage of select OEM Heavy-Up opportunities and other manufacturer-led marketing initiatives.
Co-Op & Reimbursement Support
Where available, eligible programs can provide access to co-op funds and reimbursement opportunities, helping dealers get more value from their marketing investment.
