The Challenge

A Chevrolet dealership wanted to increase awareness of its service department and keep its Fixed Ops brand top-of-mind among local vehicle owners. The dealership aimed to expand its reach across digital channels beyond search and capture customers earlier in their service journey.

The Approach

PureCars deployed a targeted Display Advertising campaign using static banners, short-form video, and demand generation placements across platforms such as YouTube, Gmail, and Discover. The campaign focused on delivering compelling, service-focused messaging designed to reinforce trust and highlight timely offers.

The Results

The campaign delivered strong reach and engagement metrics:

• Impressions: 347,782
• Clicks: 1,054
• Click-Through Rate (CTR): 0.33%
• Average Cost Per Click (CPC): $0.84

By maintaining a consistent presence across multiple digital touchpoints, the dealership increased visibility in its market and laid the groundwork for future service bookings.

Conclusion

This campaign demonstrates the power of Display Advertising in building Fixed Ops brand awareness. By engaging customers early in their service journey with relevant messaging, the dealership not only increased visibility but also strengthened trust and loyalty. A multi-channel, consistent approach ensures long-term customer engagement and sets the stage for sustained revenue growth.

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