When it comes to dealership profitability, the sales floor often steals the spotlight. But behind the scenes, Fixed Operations (Fixed Ops) quietly drives consistent, recurring revenue—and plays a crucial role in building lasting customer relationships. Service customers return more often, are more likely to buy again, and represent a high lifetime value for the dealership. Yet despite its importance, service marketing is often underfunded or left out of the digital strategy conversation. At PureCars, we believe it’s time to change that.

Growing your dealership doesn’t have to mean just selling to the same group of loyal customers. Conquest market data gives you the ability to find high-intent shoppers and service prospects who haven’t yet interacted with your dealership. By leveraging this data, you can expand your reach, drive more sales, and create new opportunities in your local market.

We’re excited to announce that PureCars will be front and center at the Digital Dealer Conference & Expo, taking place October 14-15, 2025, at Mandalay Bay in Las Vegas. Digital Dealer is the event where dealership leaders come to find proven solutions, uncover actionable strategies, and connect with decision-makers ready to take their business to the next level. It’s the only conference designed specifically to tackle the most urgent challenges in automotive marketing, advertising, and digital operations — and the results speak for themselves.