Data is the fuel of modern marketing—but only if you can organize and use it effectively. That’s where a Customer Data Platform (CDP) comes in. Dealerships today are managing data from multiple sources: CRM, DMS, website leads, service visits, digital advertising, and more. Without a centralized view of this information, you’re left with disconnected insights and missed opportunities.

Google I/O 2025 showcased a powerful evolution in AI technology, setting the tone for the future of digital advertising. With announcements ranging from generative video tools to new AI-powered search experiences, Google’s latest innovations signal major changes on the horizon.

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.