This isn’t about traditional TV anymore—it’s about where live sports—and your audience—have moved.More consumers are cutting the cord and turning to streaming platforms to watch live games in real time. Today, over 118 million Americans stream live sports—a number that has surged more than 70% in just a few years. This shift is bringing in a younger, more digitally engaged audience that dealerships can’t reliably reach through traditional channels alone.

From July 17–20, 2026, the automotive industry will gather in Austin, Texas, for one of the most impactful events of the year: Women In Automotive 2026 Conference. This annual conference brings together women leaders, rising professionals, and industry innovators for a few days focused on connection, development, and real career momentum.

At some point, every dealership leader looks up and realizes the same thing: the calendar has flipped faster than expected. Mid-year is here, and the pressure to hit annual targets starts to feel very real. Here’s the good news—this isn’t the moment to rethink everything. It’s the moment to refine, focus, and activate the strategies that can still drive meaningful results in the months ahead.The difference between a flat second half and a strong finish often comes down to execution. And there are a few areas where dealerships can move quickly and see impact without starting from scratch.