At a recent PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, PureCars President and COO Lauren Donalson sat down to discuss the unique ways PureCars leverages data to transform dealership marketing. As a leader who grew up in the automotive industry, Lauren has a deep understanding of the challenges dealers face and a clear vision of how PureCars can help them thrive.

The automotive industry is in the midst of a digital transformation, and customer expectations are evolving just as fast. Traditional digital advertising strategies are no longer enough to compete. To thrive, today’s dealerships need tools that are intelligent, automated, and built for real-time decision-making. That’s where Google AI comes in.

Buckle up! You’re about to take five laps around the data-fueled track of real dealership wins powered by the AutoMiner CDP. From clean data to closed deals, each day reveals how PureCars clients are driving results with strategic segmentation, automation, and omnichannel campaigns.