Today, service marketing is one of the most important growth levers for dealerships, but it is also one of the hardest to manage. Rising advertising costs, fragmented customer data, and inconsistent engagement make it increasingly difficult to drive service appointments and keep customers coming back. Too often, marketing teams are left guessing who to target, which channels will perform, and when to reach out, resulting in wasted spend and missed opportunities.

NADA 2026 may have wrapped, but the ideas, insights, and strategies shared on the showroom floor will continue shaping the automotive industry well into 2026. This year, one theme was clear: while technology and AI are transforming marketing and sales, the service department can’t be left behind. Dealerships that connect service, sales, and marketing through a unified platform are the ones poised to thrive.

NADA 2026 is shaping up to be a pivotal moment for the automotive industry, and PureCars will be at the center of the conversations driving meaningful change. From service revenue and AI-powered audience strategy to partnerships that accelerate innovation, PureCars sessions at this year’s show are designed to move beyond buzzwords and focus on what’s actually working for dealerships today. Across the week in Las Vegas, PureCars leaders and partners will share practical insights, real-world examples, and forward-looking strategies that dealerships can apply immediately.