Maximizing Sales with PureCars’ CDP RIDE Email Campaigns

At NADA 2025, the energy was electric, and the PureCars booth was filled with excitement. The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry. From AI-driven solutions to the critical role of clean data, the conversation highlighted how dealerships can stay ahead in a rapidly evolving market.

PureCars is gearing up for the 2025 Digital Marketing Strategies Conference (DMSC) in Scottsdale, Arizona—and this year, we’re doing more than just talking strategy. We’re proud sponsors of the DMSC Golf Tournament and would love to have a few dealers join us for a day on the green!

PureCars is excited to announce that we are sponsoring and attending the GM iMR 2025 Roadshow for Digital Advertising Partners. Over the next four months, we’ll be visiting 20+ cities across the country and connecting with dealerships to discuss digital advertising strategies that drive real results.

PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has achieved 2025 Premier Partner status, the highest tier of the Google Partners program.

In the competitive world of automotive sales, staying connected with past customers can be a game-changer. The Dan Cummins Auto Group's experience demonstrates that with the right tools and strategies, dealerships can effectively re-engage their audience and achieve sales success. For any automotive dealership looking to enhance sales and customer loyalty, targeted direct mail campaigns, powered by refined data, offer a proven path to success.

Don’t let incomplete customer journeys limit your dealership’s success. PURE Identity provides the clarity needed to deliver personalized, high-impact marketing that connects with engaged shoppers when it matters most.

At the PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, we had the pleasure of sitting down with Lisa Gener, Marketing Director at Covert Auto Group. With over two decades in the automotive industry, Lisa shared her insights on the evolving role of digital marketing in automotive retail, PureCars' technological advancements, and the growing importance of first-party data.

The electrification race is officially on, and the conversation around EV adoption has never been more critical. On a recent episode of the EVs for Everyone podcast, hosted by Elena Ciccotelli, PureCars’ Vince Schiano and Caitlin Cowley shared key insights on how dealerships can successfully navigate the growing EV market. From leveraging data-driven marketing strategies to optimizing ad spend, PureCars is helping dealerships connect with the right customers at the right time.

To redefine how dealerships interact with customers and manage their marketing operations, PureCars has unveiled RylieAI. This cutting-edge platform combines advanced AI technology with PureCars’ proprietary data tools to help dealerships build stronger customer relationships, streamline workflows, and grow revenue.