Blog

August 12, 2025

Join PureCars at the 2025 NCM Clients & Friends Digital Success Workshop

PureCars is proud to participate in this year’s NCM Clients & Friends – Digital Success Workshop, a premier event bringing together top dealership leaders and digital innovators for three days of strategy, insight, and hands-on learning.

How We Optimize Dealership Advertising by Being a Trusted Advisor

Today’s car buyers prefer digital path to purchase. Reports on millennial car buyers suggest virtually all their car shopping starts online, before walking into a showroom. If you’re not maximizing your online presence (website and social media), you’ll likely miss these buyers.

October 14, 2019

PureCars Recognized for the Sixth Time on the 38th Annual Inc. 5000

Inc. magazine revealed that PureCars is No. 1,387, on its 38th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

August 15, 2019

Understanding the Metrics Replacing Average Position in Google Ads

In Google’s latest update from July 30th, they explain that “average position has already been removed from the current beta version of the Google Ads API, but is accessible in the earlier VI_x versions.”

August 6, 2019

UPDATE: Impressions for Google's Local 3-Pack Drop by 38%

Last month we reported that between May and June, Google Search impressions for Google My Business (GMB) dropped from 50% to 36% – a total decline of 28%.

July 23, 2019

The Impact of Branded & Unbranded Keywords for Local Search

Ranking well organically for branded and unbranded keywords is important for local search performance. Why? Because potential customers use both interchangeably in their online shopping research.

July 15, 2019

Google My Business Launches Place Topics

Google has been busy lately; most recently, the internet tycoon launched “Place Topics” review feature on Google Maps as part of Google My Business (GMB).

July 10, 2019

Impact of Facebook Civil Rights Audit Update for Automotive Advertisers

This past Sunday, Facebook published the second of three updates on its Civil Rights Audit. The audit was launched last year in response to increasing scrutiny around the company’s content moderation and advertising targeting practices.

July 9, 2019

Blog

Google My Business: Video Verification Now Available for Automotive Industry

Verifying your business on Google My Business (GMB) is an important aspect of Local SEO. Before 2016, you could verify your listing via snail mail, phone, or email. In 2016, Google began a beta test of video verification, where you participate in a video call to verify your business.

June 21, 2019

PureCars Named FCA Digital Certified Program Provider

Effective 5/1, PureCars is excited to announce it has been selected as an FCA Digital Certified Partner by FCA North America for Digital Advertising.

May 8, 2019

Google's De-Indexing Bug: Impact on Dealership Google My Business Listings

On April 5th, Google began removing website pages from the search results index due to a de-indexing bug. Some are calling this an update gone wrong — a patch designed to de-index spammy websites that went too far.

April 17, 2019

How Top Performing Dealers Use Shopper Data to Increase Sales

Big data is a big deal for dealership sales and marketing these days. Shopper data, specifically, has become a hot commodity for automotive professionals looking to influence an increasingly fractured and independent car buying journey.

March 29, 2019

Important Factors for Local SEO Results in 2019

Doing well in local SEO is important if you want to reach customers when they are searching for your business online. Now that Google is offering more information in search engine results pages, potential customers don’t even need to click through to your website to get the information they need.

February 22, 2019

3 Ways Dealers Can Use Video Advertising to Reach Customers

Video advertising is proving to be a powerful sales tool for dealerships. As shoppers take more of their buying journey online and out of the showroom, dealers need to do the same to win their business.

February 15, 2019

5 Reasons to Bid on Your Brand in Paid Search

No two paid search accounts are the same, and all require custom strategies tailored to the dealership and its goals. That said, there is one strategy that is sure to pay off for just about everyone: bidding on your own name.

February 8, 2019

Key Takeaways from NADA Show 2019

Another fantastic NADA Show is in-the-books. Was it just us or did this one seem to go even faster than usual? Between the expo floor and all of the amazing speakers, we took a lot away from the event and can’t wait to put it to work with all of our teams.

January 30, 2019

How Prime Automotive Group Increased ROAS and Vehicle Sales with PureCars

Signal enables Prime Automotive Group to measure and understand the impact of digital channels on shopper engagement and sales – both at the group and dealer level. Based on insights from Signal, the group adjusted their digital strategy to increase return on ad spend (ROAS) and vehicle sales.

January 22, 2019

3 Ways to Improve Your Dealership's Conquesting

I want to bid on the dealership name down the road. How much does that cost?

January 11, 2019

PureCars Named to Inc. 5000 for Fifth Time

Inc. magazine revealed today that PureCars is No. 1,220 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies.

August 22, 2018

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