Know Your Customers. Understand Your Market. Outperform Your Competition.

Power your dealership with connected data, smarter advertising, and insights you can’t get anywhere else.

illustration of a vehicle

Omnichannel Advertising Powered by AI
and the Industry’s Most Advanced Data

Customer Data Platform


Clean, enrich, and capitalize on your website and dealership customer data.

Identify

Market Data & Business Intelligence

Uncover opportunities with exclusive insights on inventory, ad performance and competitors.

Discover

Digital & Direct Advertising


Attract quality traffic to your site and showroom with the best in automotive advertising.

Activate

Artificial Intelligence


Create impactful AI marketing audiences, and convert traffic with personalized AI conversations.

Engage

Join us at the PureCars "Ace of Stages"

Fresh thinking. Real talk. Actionable strategies you can put to work immediately.
Stay tuned for the complete session lineup. Booth #3551W.

NADA Sessions

Explore additional sessions at NADA featuring industry experts.

Lauren Donalson

CEO, PureCars

Driving Service Revenue With AI & CDP Advertising

Room W206, Wednesday, February 4 - 3:30 pm

Jason Wiley

President & CRO, PureCars

Exhibitor Pitch Competition

NADA Main Stage
Thursday, February 4 - 10:30 am

Robert Gibbs & Semhar Amdemichael

Agency Partner, Google

Driving Smarter Automotive Advertising

PureCars Booth: Ace of Stages
Wednesday, February 4 - 11:00 am

New Speaker

PCG Digital

TBD

PureCars Booth: Ace of Stages
Thursday, February 5 -11:00 am

Amber Daniel

CRO, Cognition

Connected Screens, Connected Shoppers

PureCars Booth: Ace of Stages
Thursday, February 5 - 2:30 pm

Lauren Donalson

CEO, PureCars

Driving Service Revenue With AI & CDP Advertising

Room W223, Friday, February 6 - 10:30 am

Find Us On The Showroom Floor

NADA 2026 Show Specials

Check back soon for exclusive savings you'll only  find at NADA 2026!

Book a Demo

We’re excited to see you at NADA 2026. Use the form below to schedule your meeting time.

Latest News from PureCars

Blog

PureCars Perspectives - Connecting with Dealerships at NADA

As the automotive industry gears up for NADA 2026, one thing is clear: PureCars is coming in with momentum, intention, and a lot of energy. In a recent Car Guy Coffee podcast episode, the Car Guy Coffee Podcast hosts sat down with Kate Colacelli, CMO of PureCars, and Hannah Lifson, Director at PureCars, to talk about what’s ahead for NADA, how the industry continues to evolve, and why relationships still sit at the center of everything they do.
January 14, 2026
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Blog

Where the Industry Mixes, Mingles, and Makes History

NADA is always big, but this year PureCars is showing up with purpose alongside the V20 Group. From an industry party that sets the tone for the week to an immersive booth experience focused on education, collaboration, and fast-moving conversations, this is where meaningful connections turn into real momentum.
January 12, 2026
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News

AI and CDPs: The New Frontier in Dealership Service Marketing

Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible to reach the right people at the right time. Add rising ad costs and shrinking returns, and it’s clear why many dealerships feel stuck.That’s where PureCars’ Customer Data Platform (CDP) and AI come in. Together, they clean up your data, automate your outreach, and help you communicate with customers in a more personal, effective way—ultimately boosting service visits and revenue.
January 8, 2026
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