As automotive retailers face rising costs, fragmented data, and more complex customer journeys, PureCars will show how dealerships are leveraging first-party data and AI across the entire customer journey at NADA Show 2026 in Las Vegas. From February 3-6, PureCars will be at Booth #3551W, demonstrating how its unified customer data and marketing platform helps dealerships identify high-intent shoppers, automate engagement, and drive measurable sales and service outcomes.

NADA 2026 is shaping up to be a pivotal moment for the automotive industry, and PureCars will be at the center of the conversations driving meaningful change. From service revenue and AI-powered audience strategy to partnerships that accelerate innovation, PureCars sessions at this year’s show are designed to move beyond buzzwords and focus on what’s actually working for dealerships today. Across the week in Las Vegas, PureCars leaders and partners will share practical insights, real-world examples, and forward-looking strategies that dealerships can apply immediately.

As the automotive industry moves deeper into 2026, dealerships are navigating a familiar mix of pressure and opportunity. Inventory is tightening, monthly payments remain elevated, and competition for both customers and vehicles continues to intensify. At the same time, clean customer data and artificial intelligence are opening the door to smarter, more effective ways to drive growth—particularly in fixed operations. Recently, Lauren Donalson, CEO, and Jason Wiley, President & Chief Revenue Officer of PureCars, sat down with CBT News to discuss how dealerships can adapt to these realities, what PureCars is bringing to NADA 2026, and why clean data and AI are becoming essential to modern service marketing.