NADA is always big, but this year PureCars is showing up with purpose alongside the V20 Group. From an industry party that sets the tone for the week to an immersive booth experience focused on education, collaboration, and fast-moving conversations, this is where meaningful connections turn into real momentum.

Service marketing has always been a tough area for dealerships. When customer information is outdated, systems don’t talk to each other, and marketing lists aren’t accurate, it becomes almost impossible to reach the right people at the right time. Add rising ad costs and shrinking returns, and it’s clear why many dealerships feel stuck.That’s where PureCars’ Customer Data Platform (CDP) and AI come in. Together, they clean up your data, automate your outreach, and help you communicate with customers in a more personal, effective way—ultimately boosting service visits and revenue.

Loyalty is one of the most powerful drivers of dealership revenue—but only if it's activated strategically. A Nissan dealership in the Southeast discovered just how impactful first-party data and automation could be when they set out to engage existing customers from a Nissan North America (NNA) Loyalty manifest list. The goal was clear: turn known customers into returning buyers.