30+ OEM Certified Programs. Built for Dealer Performance.
Backed by 20 years of automotive expertise, PureCars connects you with certified OEM programs designed to maximize co-op dollars and drive measurable ROI.
For two decades, PureCars has built relationships with manufacturers across the automotive industry. Today, our network includes 30+ OEM program partnerships and compliance with 40+ major manufacturers — giving dealers access to proven marketing programs, competitive program pricing, OEM-aligned creative, and streamlined co-op support.
Explore Our OEM Network
Explore program details, available solutions, and enrollment information.
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CSSR Choice Program
Power every customer interaction with unified, actionable data. PureCars’ certified CSSR Choice program helps GM Canada dealers combine customer data management and digital advertising for more precise outreach, stronger retention, and measurable sales and service results.
GM Dealer Digital Solution (DDS)
Reach more GM shoppers with certified advertising across search, retargeting, display, social, and fixed ops, guided by actionable insights.
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Honda Dealer Digital Program / Honda Digital Solutions
Reach more Honda shoppers with certified advertising across search, display, social, video, OTT/CTV, and fixed ops. Turnkey execution keeps your marketing aligned with OEM strategy, with compliant creative and efficient media spend.
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Hyundai Dealer Marketing Program
Reach Hyundai shoppers wherever they are, across search, display, social, connected video, and streaming audio. PureCars’ certified program pairs advertising with customer data activation, market insights, fixed ops, identity resolution, and custom creative.
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INFINITI AI Lead Nurturing Program
Never miss a lead. PureCars AI Conversations engages INFINITI customers 24/7 with personalized email and SMS, using your CRM and DMS data, custom workflows, a dedicated AI agent, and smart handoffs to turn conversations into sales and service.
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JLR Digital Certified Program
Reach new Jaguar shoppers and nurture existing customers with certified omnichannel advertising powered by customer data and market intelligence. Includes search, display, social, video, connected media, audience activation, on-site offers, fixed ops, and reporting.
JLR Digital - Data Mining
Turn insights into opportunities. Advanced data mining by AutoAlert helps Jaguar and Land Rover dealers identify in-market shoppers and deliver the right message at the moments that matter most.
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KIA Digital Program
Reach more Kia shoppers with certified advertising across search, display, social, video, Google Vehicle Ads, Performance Max, and enhanced video. Includes fixed ops advertising, market insights, and strategic guidance to maximize results.
KIA Digital - Data Mining
Start more meaningful customer conversations. Data mining uncovers buying signals so Kia dealers can engage customers when they’re most receptive and give their team timely, relevant messaging for fast follow-up.
More Than a Program.
A Strategic Advantage.
Participating in an OEM program with PureCars gives your dealership access to benefits designed to support compliant, effective, and efficient marketing.
OEM-Approved Programs
Access proven marketing programs available through participating OEMs, built to meet manufacturer requirements.
Incentive Integration
Connect eligible marketing activity with OEM incentives and program structures to help maximize available opportunities.
Brand-Compliant Creative
Access templates and creative developed with OEM guidelines in mind, helping your dealership maintain brand consistency and compliance.
Tier 1, 2 & 3 Support
Programs designed to align with marketing strategies across OEM, regional, and dealer-level initiatives.
Heavy-Up & Manufacturer Initiatives
Take advantage of select OEM Heavy-Up opportunities and other manufacturer-led marketing initiatives.
Co-Op & Reimbursement Support
Where available, eligible programs can provide access to co-op funds and reimbursement opportunities, helping dealers get more value from their marketing investment.
