30+ OEM Certified Programs. Built for Dealer Performance.
Backed by 20 years of automotive expertise, PureCars connects you with certified OEM programs designed to maximize co-op dollars and drive measurable ROI.
For two decades, PureCars has built relationships with manufacturers across the automotive industry. Today, our network includes 30+ OEM program partnerships and compliance with 40+ major manufacturers — giving dealers access to proven marketing programs, competitive program pricing, OEM-aligned creative, and streamlined co-op support.
Explore Our OEM Network
Explore program details, available solutions, and enrollment information.
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Kia Digital Program
Reach more Kia Canada shoppers with certified search, display, social, video, Google Vehicle Ads, Performance Max, and enhanced video. Add on-site offers, enhanced fixed ops advertising, and market insights to drive sales and service.
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Lexus Canada Dealer Digital Solutions Program
Reach more Lexus Canada shoppers with PureCars’ certified advertising across search, display, social, video, Google Vehicle Ads, Performance Max, and enhanced video. Add on-site offers, enhanced fixed ops advertising, and market insights to drive results.
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Maserati Digital Program
Connect with luxury shoppers and strengthen customer relationships. PureCars’ certified program combines omnichannel advertising, including connected TV, with first-party data activation, email and text marketing, and fixed ops campaigns to help Maserati dealers market smarter.
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Mazda Digital Certified Program (MDCP)
Build the program that fits your store from a flexible suite of certified channels: search, display, social, YouTube, programmatic audio, and connected TV. Every service includes a dedicated digital strategist and exclusive market insights.
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MINI Certified Digital Advertising
Reach more MINI shoppers across search, display, social, video, and connected media with certified advertising powered by customer data and market intelligence. Includes PureCars CDP, identity resolution, fixed ops advertising, and custom creative.
MINI Aftersales Marketing
Drive more Parts & Service demand with certified aftersales advertising across search, display, social, Performance Max, YouTube, and enhanced video. Upgrade to PureCars CDP to power data-driven sales and fixed ops campaigns.
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Nissan Dealer Digital Program
Reach new Nissan shoppers and nurture existing customers with certified omnichannel advertising powered by customer data and market intelligence. Includes search, display, social, connected video, streaming audio, audience activation, fixed ops, identity resolution, and reporting.
Nissan AI Lead Nurturing Program
Never miss a lead. PureCars AI Conversations delivers always-on, personalized email and SMS engagement for Nissan dealers, using clean, enriched CRM and DMS data, custom workflows, a dedicated AI agent, and smart handoffs to drive conversions.
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Porsche Dealer Digital Program
Choose digital advertising alone or pair it with PureCars CDP to reach new Porsche shoppers and nurture existing customers. Covers search, display, social, video, Google Vehicle Ads, Performance Max, streaming audio, CTV/OTT, fixed ops, and more.
More Than a Program.
A Strategic Advantage.
Participating in an OEM program with PureCars gives your dealership access to benefits designed to support compliant, effective, and efficient marketing.
OEM-Approved Programs
Access proven marketing programs available through participating OEMs, built to meet manufacturer requirements.
Incentive Integration
Connect eligible marketing activity with OEM incentives and program structures to help maximize available opportunities.
Brand-Compliant Creative
Access templates and creative developed with OEM guidelines in mind, helping your dealership maintain brand consistency and compliance.
Tier 1, 2 & 3 Support
Programs designed to align with marketing strategies across OEM, regional, and dealer-level initiatives.
Heavy-Up & Manufacturer Initiatives
Take advantage of select OEM Heavy-Up opportunities and other manufacturer-led marketing initiatives.
Co-Op & Reimbursement Support
Where available, eligible programs can provide access to co-op funds and reimbursement opportunities, helping dealers get more value from their marketing investment.
