NADA 2022 Wrap Up

April 5, 2022
NADA 2022 Wrap Up

It’s hard to believe over three weeks have passed since the NADA Show 2022 in Las Vegas. If you’re like the team here at PureCars, we think it was one of the best shows ever! Finally being able to meet with our dealers, OEM partners, and colleagues face-to-face after two long years made for an even more memorable event. We think everyone would agree it was amazing to connect directly with thousands of dealership employees over the three days of the show. 

PureCars was also excited to share the advancements in our full suite of products. Some of the specific areas we demonstrated to booth visitors included: 

  • How we’re helping dealers increase the quality and volume of website traffic with digital advertising
  • Merchandising tools to convert high quality customers to leads
  • Ways to increase dealers’ market share with our PURE Insights marketing intelligence platform

 

Among some of the most exciting announcements we were able to talk to dealers face-to-face about was our 2021 product addition: truPayments. truPayments is a pre-qualification and shop-by-payment tool that’s easily added to a dealer’s website and gives consumers a better online shopping experience. truPayments displays accurate monthly payments on your inventory based on the shopper’s credit, vehicle incentives, taxes and more. This tool sets realistic expectations for consumers – giving them a better buying experience. If you’d like to see how truPayments can work on your website, contact our team today!

Another popular conversation at NADA was with regards to OTT and the opportunity it presents for dealers. At PureCars we’re excited to have recently expanded our OTT offering to include Amazon Advertising.

Last, but not least – PureCars had the exciting opportunity to introduce our updated branding for the first time in person in Las Vegas.

PureCars is committed to helping  dealers thrive and it was great to see the automotive industry at NADA appearing to be making the same bet as we are. Local franchised dealers are key to the future success of the automotive industry and are the best solution for consumers from vehicle purchase through ownership.

We can’t wait to see all our dealers, OEM partners, and industry colleagues again in person next year at NADA 2023 in Dallas.

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