The automotive industry thrives on innovation, energy, and the relentless pursuit of better solutions. That’s exactly what the Coffee Guy Car Podcast Hosts, Fred Lennartz and Lou Ramirez, bring to the table in their latest conversation with PureCars’ National Sales Director, Jose Gomez. As they sat down to brew up some solutions, they discussed the evolving role of data, the power of AI, and how technology is shaping the future of automotive marketing.

The Power of Data in Automotive Marketing

Jose Gomez kicked off the conversation by emphasizing the importance of telling a compelling story with data. In an industry where every dealership is searching for a competitive edge, having clean, actionable data is a game-changer. PureCars has been at the forefront of this transformation, ensuring that dealerships can seamlessly integrate their Customer Data Platform (CDP) with their digital marketing strategy.

“The industry needs it, and we’re lucky to have it,” Jose shared. “But more importantly, we’re making it easy for dealerships to use—one platform, one strategy, one seamless experience.”

AI and Automation: The Next Big Step

Fred and Lou highlighted how PureCars has never been a company to rest on its laurels. Each year brings new partnerships, new technologies, and bigger announcements. This year, the buzz is all about AI. AI isn’t just a trendy keyword—it’s a necessary tool to make processes faster, more efficient, and, most importantly, to ensure data hygiene.

“You guys do an incredible job ensuring data is clean and usable,” Lou noted. “It’s not just about having data—it’s about making sure it works for the dealership and the customer.”

Meeting Dealers Where They Are

One of the key takeaways from the discussion was the importance of understanding dealers on their terms. Jose pointed out that dealership needs vary—some are focused on selling, others on service, and some on customer retention. The key is asking the right questions to ensure that PureCars’ solutions align with each dealership’s unique goals.

“Every interaction should feel personal,” Jose explained. “If you’re sending the wrong message or targeting the wrong audience, you lose that opportunity. That’s why having the right data matters—it makes that one shot count.”

Speaking the Dealer’s Language

A major challenge in the industry is the gap between technology providers and dealerships. Tech companies often speak in complex terms, while dealers focus on the day-to-day realities of selling cars. Jose and his team at PureCars bridge that gap by immersing themselves in dealership culture.

“Understanding a dealer’s day-to-day life is critical,” Jose said. “If you don’t speak their language, you can’t communicate effectively. We’re not just selling software—we’re providing real solutions that work in the real world.”

The Human Connection

In an era where digital interactions dominate, Jose emphasized the enduring value of face-to-face connections. After NADA, he’s hitting the road to meet dealers across the country, reinforcing PureCars’ commitment to hands-on support.

“The in-person value is bigger than ever,” Jose said. “We’re bringing solutions directly to dealers because we know how busy they are. We match their energy, and we’re confident in what we offer.”

Final Thoughts

The conversation with Fred and Lou wrapped up with a shared enthusiasm for what’s ahead. From AI-driven marketing to data-driven dealership strategies, PureCars is positioned to drive real change in the industry. And with passionate leaders like Jose Gomez leading the charge, the future looks bright.

WATCH THE FULL INTERVIEW HERE

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